Project Reports and Data Briefs
Explore all project reports and data briefs related to tobacco product retail sales and e-cigarette use among youth and young adults in the United States. Note that current retail sales estimates have been revised to reflect recent updates from Circana, and may differ from figures presented in previous data briefs.
Project Reports

Monitoring E-Cigarette Trends in the United States
Produced in partnership between Truth Initiative and the CDC Foundation, Monitoring E-Cigarette Trends in the United States: Urgent Action Needed to Protect Kids from Flavored E-Cigarettes looks at the dangerous rise of youth-appealing flavored e-cigarettes and how states can protect young people from the risks associated with e-cigarette use. Select the Download button to read the full report.
Retail Sales Data Brief Archive
National E-Cigarette Data Briefs
Issue 31: August 2025
Latest Release
The data in this brief have been updated to capture new e-cigarette products coded by Circana (formerly IRI). Historical sales estimates may differ from previous briefs.
State E-Cigarette Data Briefs
Issue 16: August 2025
Latest Release
The data in this brief have been updated to capture new e-cigarette products coded by Circana (formerly IRI). Historical sales estimates may differ from previous briefs.
Nicotine Pouch Data Briefs
Issue 3: October 2025
Latest Release
This data brief provides estimates of nicotine pouch sales, a smokeless and spitless type of tobacco product intended for oral use, in the U.S. market overall and select U.S. states.
Cigarette Data Briefs
Issue 2: March 2025
Latest Release
This data brief provides estimates of traditional combustible cigarette sales in the U.S. market overall and select U.S. states.
TEEN+ Data Brief and Snapshot Archive
TEEN+ Data Briefs
Issue 2: September 2025
Latest Release
The TEEN+ Data Brief Issue 2 highlights nationally representative findings from a survey of youth and young adults (13-27 years of age), fielded February-June 2025, related to use of nicotine pouches.
Data Snapshots
Issue 1: June 2025
Latest Release
This Data Snapshot highlights findings related to top e-cigarette brands from both a nationally representative survey of youth and young adults (13-27 years of age), fielded August–December 2024, and retail sales data.