MONITORING TOBACCO PRODUCT USE IN THE U.S. 

Explore trends in tobacco product sales and use in the United States using our interactive data visualization tools. The tools feature retail sales data for e-cigarettes and related products, rigorously reviewed at the national and state levels. This website also presents survey results on e-cigarette use and our latest published research on tobacco product sales and use.

E-Cigarette Sales by State

To view detailed sales data graphs and relevant policy information for individual states, click on each state’s shape on the map or select the state’s name from the list below. States included in our data briefs are shaded green and included states are shaded gold if they have passed a comprehensive statewide flavor restriction or a statewide flavored e-cigarette restriction.

States included in this data brief (Rest of Available States)
States included in this data brief (Statewide E-Cigarette Flavor Policy)
*Data not available for all states with flavor policies (i.e., New Jersey)

National Trends – Key Findings

icecream Flavored E-Cigarette Sales

As of June 16, 2024, e-cigarettes sold in flavors other than tobacco accounted for 80.6% of total unit sales.

payments Total E-Cigarette Sales

Total e-cigarette unit sales increased by 34.7% (15.7 million units to 21.1 million units) between February 2, 2020 and June 16, 2024.

insights Number of Available Products

Between January 2024 and June 2024, the total number of e-cigarette products sold in the U.S. has reached 6,287 products, of which 92.8% were disposable e-cigarettes.

vaping_rooms Proportion of Total E-Cigarette Sales that are Disposable E-Cigarettes

The proportion of total e-cigarette unit sales attributable to disposable e-cigarettes increased from 26.0% to 58.1% between February 2020 and June 2024.

Articles & Publications

Read our project publications below to learn more about nicotine and tobacco product trends in the United States.

Stronger flavor policies, better outcomes for young people: comparing youth and young adult tobacco use behaviors in areas with and without flavored tobacco sales restrictions, by strength of policy, 2022

By Elizabeth L Seaman Jones, PhD, MHS, Fatma Romeh M Ali, PhD, Jennifer M Kreslake, PhD, MPH, Andrea S Gentzke, PhD, MS, Barbara A Schillo, PhD, Kristy Marynak, PhD, MPP · 08/11/2025
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Changes in E-Cigarette and Cigarette Sales in California and Neighboring States Following a Law Prohibiting Flavored Tobacco Product Sales

By Fatma Romeh M. Ali, PhD, Adam M. Leventhal, PhD, Megan C. Diaz, PhD, Elisha W. Crane, MPH, Kristy Marynak, PhD, MPP · 07/31/2025
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Trends in U.S. E-cigarette Sales Measured in Milligrams of Nicotine, 2019–2024

By Fatma Romeh M. Ali, PhD, Megan C. Diaz, PhD, Brian S. Armour, PhD, Elisha Crane, MPH, Michael A. Tynan, MPH, Kristy L. Marynak, PhD · 04/22/2025
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Our Partners

Funded with support from Bloomberg Philanthropies. Partners include the CDC Foundation, the Centers for Disease Control and Prevention Office on Smoking and Health, Campaign for Tobacco-Free Kids and Truth Initiative.