MONITORING TOBACCO PRODUCT USE IN THE U.S.
Explore trends in nicotine and tobacco product use in the U.S. through interactive charts and other visualization tools featuring our most up-to-date and rigorously reviewed data available, including retail sales data for e-cigarettes and related products (nationally and state-by-state), survey results on e-cigarette use and our latest published research on e-cigarette sales and their impact on public health.
E-Cigarette Sales by State
To view detailed sales data graphs and relevant policy information for individual states, click on each state’s shape on the map or select the state’s name from the list below. States included in our data briefs are shaded green and included states are shaded gold if they have passed a comprehensive statewide flavor restriction.
National Trends – Key Findings
Articles & Publications
| Read our project publications below to learn more about nicotine and tobacco product trends in the United States. |
Youth and Young Adult Flavour Expectancies for New ‘Non-menthol’ Cigarettes Introduced Following California’s Ban on Flavoured Tobacco Products
- Following California’s statewide law prohibiting the sale of flavoured tobacco products, some cigarette brands introduced new variants advertised as non-menthol, yet featuring design and text commonly found in menthol cigarette marketing.
- Younger age was associated with expectations of new non-menthol cigarettes having a minty/menthol taste, raising concerns about these products potential appeal to youth.
Developing a National Longitudinal Tobacco Cohort of Youth and Young Adults: The Tobacco Epidemic Evaluation Network (TEEN+) Study
- The TEEN+ study is a longitudinal cohort of youth and young adults (13-24 years); this paper provides an overview of study design and methods
- TEEN+ focuses on tobacco product use, including e-cigarettes, and includes questions about other substance use (marijuana, alcohol), physical health, mental health and social determinants of health.
- TEEN+ data can be used to evaluate flavored tobacco product policies and help inform tobacco control efforts.
E-cigarette Unit Sales by Product and Flavor Type, and Top-Selling Brands, United States, 2020–2022
- From 2020-2022, e-cigarette unit sales increased by 46.6%.
- From 2020-2022, the percentage of disposable e-cigarette sales more than doubled (from 24.7% to 51.8%).
- From 2020-2022, sales of mint and other flavored prefilled cartridges ceased, and disposable e-cigarettes in fruit, sweet, and other flavors increased.
- The total number of e-cigarette brands increased 46.2% from 2020-2022 (from 184 to 269 brands).
Our Partners
| Funded with support from Bloomberg Philanthropies. Partners include the CDC Foundation, the Centers for Disease Control and Prevention Office on Smoking and Health, Campaign for Tobacco-Free Kids and Truth Initiative. |