MONITORING TOBACCO PRODUCT USE IN THE U.S.
Explore trends in tobacco product sales and use in the United States using our interactive data visualization tools. The tools feature retail sales data for e-cigarettes and related products, rigorously reviewed at the national and state levels. This website also presents survey results on e-cigarette use and our latest published research on tobacco product sales and use.
E-Cigarette Sales by State
To view detailed sales data graphs and relevant policy information for individual states, click on each state’s shape on the map or select the state’s name from the list below. States included in our data briefs are shaded green and included states are shaded gold if they have passed a comprehensive statewide flavor restriction or a statewide flavored e-cigarette restriction.
States included in this data brief (Statewide E-Cigarette Flavor Policy)*
States included in this data brief (Rest of Available States)
*Data not available for all states with flavor policies (i.e., New Jersey)
National Trends – Key Findings
Articles & Publications
| Read our project publications below to learn more about nicotine and tobacco product trends in the United States. |
Stronger flavor policies, better outcomes for young people: comparing youth and young adult tobacco use behaviors in areas with and without flavored tobacco sales restrictions, by strength of policy, 2022
By
Elizabeth L Seaman Jones, PhD, MHS, Fatma Romeh M Ali, PhD, Jennifer M Kreslake, PhD, MPH, Andrea S Gentzke, PhD, MS, Barbara A Schillo, PhD, Kristy Marynak, PhD, MPP ·
08/11/2025
- This study assessed state and local flavored tobacco restriction policies by strength and differences in tobacco product use among youth and young adults (13–24) using the nationally-representative Tobacco Epidemic Evaluation Network (TEEN+) Study.
- Only 1 in 12 young people are protected by strong flavored tobacco sales restrictions, with notable differences by sociodemographic characteristics.
- Compared with living in an area with no flavor policy, prevalence of any tobacco use was 24% lower (P<.001) and any flavored tobacco use was 30% lower (P<.001) for young people covered by strong flavor policies, after adjusting for individual- and state-level covariates.
Changes in E-Cigarette and Cigarette Sales in California and Neighboring States Following a Law Prohibiting Flavored Tobacco Product Sales
By
Fatma Romeh M. Ali, PhD, Adam M. Leventhal, PhD, Megan C. Diaz, PhD, Elisha W. Crane, MPH, Kristy Marynak, PhD, MPP ·
07/31/2025
- Prohibiting flavored tobacco product sales in California was associated with a 37% reduction in total milligrams of e-cigarette nicotine sold and a 10.6% reduction in cigarette pack sales in the first 18 months, compared with control states.
- There was no evidence of significant increases in cross-border cigarette or e-cigarette purchases in neighboring states after adjusting for additional variables.
- Declines in flavored product sales were partially offset by increased sales of products marketed as nontobacco flavored that contain synthetic cooling agents or other additives that deliver multisensory flavor experiences.
Trends in U.S. E-cigarette Sales Measured in Milligrams of Nicotine, 2019–2024
By
Fatma Romeh M. Ali, PhD, Megan C. Diaz, PhD, Brian S. Armour, PhD, Elisha Crane, MPH, Michael A. Tynan, MPH, Kristy L. Marynak, PhD ·
04/22/2025
- E-cigarette unit sales have traditionally been standardized based on the number of items typically sold in a package. However, measuring e-cigarette sales in milligrams of nicotine content sold could better account for rapid changes in product attributes and inform policy strategies.
- From February 2020 to June 2024, monthly milligrams of nicotine content sold surged by nearly 250%—an increase more than seven times greater than the increase in standardized unit sales.
- Disposable e-cigarettes have grown in size while remaining substantially cheaper than prefilled products. By June 2024, disposable e-cigarettes contained nine times more e-liquid than prefilled cartridges while costing only a quarter of the price of prefilled cartridges.
Our Partners
| Funded with support from Bloomberg Philanthropies. Current partners include the CDC Foundation, Campaign for Tobacco-Free Kids, Truth Initiative, and Economics for Health at the Johns Hopkins Bloomberg School of Public Health. Past partners include the CDC Office on Smoking and Health. |