Michigan E-Cigarette Unit Sales by Flavor

Total Unit Sales in Thousands *
* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
All stats between 2/2/2020 and 9/8/2024, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 320 thousand to 1314.5 thousand (+310.8%).

Δ Unit Sales

+310.8%

Tobacco-flavored e-cigarette sales decreased from 135.6 thousand to 93.2 thousand (-31.3%); unit share decreased from 42.4% to 7.1%.

Δ Unit Sales

-31.3%

Non-Tobacco-flavored e-cigarette sales increased from 184.3 thousand to 1,220.2 thousand (+562.2%); unit share increased from 57.6% to 92.8%.

Δ Unit Sales

+562.2%

Menthol-flavored e-cigarette sales increased from 94.3 thousand to 101.2 thousand (+7.3%); unit share decreased from 29.5% to 7.7%.

Δ Unit Sales

+7.3%

Mint-flavored e-cigarette sales increased from 31.4 thousand to 183.8 thousand (+485.0%); unit share increased from 9.8% to 14.0%.

Δ Unit Sales

+485.0%

All other-flavored e-cigarette sales increased from 57.5 thousand to 935.2 thousand (+1,526.4%); unit share increased from 18.0% to 71.1%.

Δ Unit Sales

+1,526.4%

Between 12/4/2022 and 9/8/2024 clear/other cooling flavored e-cigarette sales decreased from 40 units to 14 units (-65.4%); unit share decreased from 0.0% to 0.0%.

Δ Unit Sales

-65.4%

All estimates and analyses in this data brief based on Circana (formerly IRI, Information Resources, Inc.) Multi-Outlet + Convenience data are by the author and not by Circana. Financial support was provided by Bloomberg Philanthropies through a grant to the CDC Foundation. According to Circana, new e-cigarette product coding is managed to consistently meet or exceed releasing products that cover a minimum of 95.5% of total e-cigarette dollar sales at any given time. Coding and releasing of new products are prioritized based on significance of dollar sales in order to continually comply with capturing at least 95.5% of total e-cigarette dollar sales in each period.

Past Data Briefs

E-Cigarette Sales by State

For individual state e-cigarette sales information, click on each state’s shape on the map. You can also click on each state text below the map for e-cigarette sales data.