New York E-Cigarette Unit Sales by Flavor

Total Unit Sales in Thousands *
* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following New York’s Flavored E-cigarette Restriction
All stats between 5/24/2020 and 6/16/2024, unless otherwise specified

Following New York’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 1712.3 thousand to 765.3 thousand (-55.3%).

Δ Unit Sales

-55.3%

Tobacco-flavored e-cigarette sales decreased from 603.3 thousand to 470.3 thousand (-22.0%); unit share increased from 35.2% to 61.4%.

Δ Unit Sales

-22.0%

Non-Tobacco-flavored e-cigarette sales decreased from 1,109.0 thousand to 289.1 thousand (-73.9%); unit share decreased from 64.8% to 37.8%.

Δ Unit Sales

-73.9%

Menthol-flavored e-cigarette sales decreased from 594.6 thousand to 35.2 thousand (-94.1%); unit share decreased from 34.7% to 4.6%.

Δ Unit Sales

-94.1%

Mint-flavored e-cigarette sales decreased from 93.9 thousand to 32.5 thousand (-65.4%); unit share decreased from 5.5% to 4.2%.

Δ Unit Sales

-65.4%

All other-flavored e-cigarette sales decreased from 419.4 thousand to 197.5 thousand (-52.9%); unit share increased from 24.5% to 25.8%.

Δ Unit Sales

-52.9%

Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales increased from 11.6 thousand to 23.9 thousand (+106.1%); unit share increased from 0.7% to 3.1%.

Δ Unit Sales

+106.1%

As of 6/16/2024, disposable e-cigarettes represent 88.4% of sales of prohibited flavored e-cigarettes in New York.

88.4%

All estimates and analyses in this data brief based on Circana (formerly IRI, Information Resources, Inc.) Multi-Outlet + Convenience data are by the author and not by Circana. Financial support was provided by Bloomberg Philanthropies through a grant to the CDC Foundation. According to Circana, new e-cigarette product coding is managed to consistently meet or exceed releasing products that cover a minimum of 95.5% of total e-cigarette dollar sales at any given time. Coding and releasing of new products are prioritized based on significance of dollar sales in order to continually comply with capturing at least 95.5% of total e-cigarette dollar sales in each period.
  • May 18, 2020

    New York Implements Restrictions on Flavored Products

    New York State restricted the sale of non-tobacco flavored e-cigarette products that do not have an FDA-granted marketing order, including menthol-flavored products beginning May 18, 2020. The statewide law also ended price discounts on tobacco and vapor products, along with instituting a bevy of related restrictions. health.ny.gov/prevention/tobacco_control/current_policies.htm)

Effects of Federal and State Policy Actions on Sales of E-Cigarette Products in New York

Following the implementation of the statewide restriction, e-cigarette unit sales decreased for all devices and all flavors except for tobacco. However, New York still experiences sales of prohibited flavors, with disposable cigarettes accounting for the vast majority of prohibited flavored e-cigarette sales.

Past Data Briefs

E-Cigarette Sales by State

For individual state e-cigarette sales information, click on each state’s shape on the map. You can also click on each state text below the map for e-cigarette sales data.