State Page Print - Monitoring Tobacco Product Use


Monitoring Sales: State Trends This data brief highlights trends in e-cigarette unit sales in selected states. Data is presented from February 2019 to May 2025. Notice of Brief Formatting and Revision to Previous Data Estimates For the best viewing experience, please open this PDF in Google Chrome. Some features or formatting may not display correctly in other browsers or PDF viewers. The data in this brief have been updated to capture new e-cigarette products coded by Circana (formerly IRI). Historical sales estimates may differ from previous briefs. Federal Flavor Regulatory Initiatives In February 2020, FDA began prioritizing enforcement of existing regulations against prefilled e-cigarette cartridges in flavors other than tobacco and menthol. This prioritization did not apply to e-liquid bottles or single-use disposable e-cigarettes. FDA began issuing marketing denial orders for flavored e-cigarette products as of September 9, 2021. On April 15, 2022, FDA was granted authority to regulate products containing nicotine from any source, including synthetic nicotine produced in a laboratory. Other Relevant Issues During the period covered by this brief, additional flavored tobacco products continued to be marketed (e.g., flavored cigars) or entered the market (e.g., nicotine pouches). Units of e-cigarettes are not adjusted to account for variations in unit size. Large-format disposable e-cigarettes that allow for thousands of “puffs” are now available. Declines in unit sales may not signify declines in prevalence of use or consumption. Following California’s prohibition of flavored tobacco product sales in December 2022, sales of products branded as clear, clear ice and unflavored, likely containing non-menthol synthetic cooling agents, increased (e.g., Flum Pebble Clear, EB Design BC5000 Clear). These products are categorized as Clear/Other Cooling for the purposes of this data brief. The e-cigarette or vaping product use-associated lung injury (EVALI) outbreak in late 2019 and COVID-19 pandemic may have affected e-cigarette sales. State and Local Legislative Initiatives As of May 2025, four states (California, Massachusetts, New Jersey and New York) have laws in effect prohibiting the sale of all non-tobacco-flavored e-cigarettes. Rhode Island and Utah restrict the sale of flavored e-cigarettes, except menthol- and tobacco-flavored e-cigarettes. In addition, nearly 400 local jurisdictions have enacted laws that restrict the sale of flavored e-cigarettes. More information about state and local policies can be found on the Truth Initiative’s website.

California E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective
3. January 2023: California’s statewide law prohibiting sales of most flavored tobacco products, including e-cigarettes, becomes effective
4. January 2025: Flavor restriction expanded to prohibit products that elicit cooling sensations. Authority granted to tax officials to seize illegal flavored products.

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following California’s Flavored E-Cigarette Restriction

From 12/4/2022 to 5/18/2025, unless otherwise specified

Following California’s implementation of flavored tobacco restrictions, monthly e-cigarette total unit sales decreased from 834.9 thousand to 344.2 thousand (-58.8%).
California’s decline in e-cigarette sales between 12/4/2022 and 5/18/2025 represents 13.3% (i.e., 490.7 thousand units out of 3701.8 thousand units) of the decline in national e-cigarette sales that occurred during this period.
Tobacco-flavored e-cigarette sales increased from 206.3 thousand to 235.3 thousand (+14.1%); unit share increased from 24.7% to 68.4%.
Non-tobacco-flavored e-cigarette sales decreased from 627.2 thousand to 107.7 thousand (-82.8%); unit share decreased from 75.1% to 31.3%.
Menthol-flavored e-cigarette sales decreased from 211.9 thousand to 16.2 thousand (-92.3%); unit share decreased from 25.4% to 4.7%.

Mint-flavored e-cigarette sales decreased from 65.0 thousand to 4.3 thousand (-93.4%); unit share decreased from 7.8% to 1.2%.
All other-flavored e-cigarette sales decreased from 342.8 thousand to 47.1 thousand (-86.2%); unit share decreased from 41.1% to 13.7%.
All clear/other cooling flavored e-cigarette sales increased from 7.5 thousand to 40.1 thousand (+433.0%); unit share increased from 0.9% to 11.7%.
As of 5/18/2025, disposable e-cigarettes represent 93.9% of sales of prohibited flavored e-cigarettes in California.

California E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective
3. January 2023: California’s statewide law prohibiting sales of most flavored tobacco products, including e-cigarettes, becomes effective
4. January 2025: Flavor restriction expanded to prohibit products that elicit cooling sensations. Authority granted to tax officials to seize illegal flavored products.

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* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following California’s Flavored E-Cigarette Restriction

From 12/4/2022 to 5/18/2025, unless otherwise specified

Unit share of disposable devices decreased from 53.1% to 37.2%; unit sales decreased from 442.9 thousand to 128 thousand (-71.1%).
Unit share of prefilled cartridges increased from 46.8% to 62.8%; unit sales decreased from 390.5 thousand to 216.1 thousand (-44.7%).

California E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Colorado E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 316.8 thousand to 236.4 thousand (-25.4%).
Tobacco-flavored e-cigarette sales decreased from 117.4 thousand to 71.3 thousand (-39.3%); unit share decreased from 37.0% to 30.2%.
Non-tobacco-flavored e-cigarette sales decreased from 199.5 thousand to 164.6 thousand (-17.5%); unit share increased from 63.0% to 69.6%.
Menthol-flavored e-cigarette sales increased from 112.7 thousand to 120.7 thousand (+7.1%); unit share increased from 35.6% to 51.1%.

Mint-flavored e-cigarette sales decreased from 24.7 thousand to 4.7 thousand (-80.7%); unit share decreased from 7.8% to 2.0%.
All other-flavored e-cigarette sales decreased from 62.1 thousand to 39.1 thousand (-37.1%); unit share decreased from 19.6% to 16.5%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales decreased from 1.1 thousand to 0.0 (-99.4%); unit share decreased from 0.3% to 0.0%.

Colorado E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

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* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 6.8% to 29.0%; unit sales increased from 21.4 thousand to 68.6 thousand (+220.5%).
Unit share of prefilled cartridges decreased from 93.2% to 71.0%; unit sales decreased from 295.3 thousand to 167.8 thousand (-43.2%).

Colorado E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Connecticut E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 290.8 thousand to 341.2 thousand (+17.3%).
Tobacco-flavored e-cigarette sales decreased from 56.7 thousand to 46.0 thousand (-18.8%); unit share decreased from 19.5% to 13.5%.
Non-tobacco-flavored e-cigarette sales increased from 234.1 thousand to 293.7 thousand (+25.5%); unit share increased from 80.5% to 86.1%.
Menthol-flavored e-cigarette sales increased from 74.5 thousand to 91.3 thousand (+22.5%); unit share increased from 25.6% to 26.8%.

Mint-flavored e-cigarette sales increased from 34.3 thousand to 66.2 thousand (+93.1%); unit share increased from 11.8% to 19.4%.
All other-flavored e-cigarette sales increased from 125.3 thousand to 133.1 thousand (+6.2%); unit share decreased from 43.1% to 39.0%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales increased from 0.2 thousand to 3.2 thousand (+1,381.3%); unit share increased from 0.1% to 0.9%.

Connecticut E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

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* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 38.3% to 60.5%; unit sales increased from 111.2 thousand to 206.6 thousand (+85.7%).
Unit share of prefilled cartridges decreased from 61.7% to 39.5%; unit sales decreased from 179.5 thousand to 134.7 thousand (-25.0%).

Connecticut E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Illinois E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 696.2 thousand to 757.3 thousand (+8.8%).
Tobacco-flavored e-cigarette sales decreased from 198.3 thousand to 138.0 thousand (-30.4%); unit share decreased from 28.5% to 18.2%.
Non-tobacco-flavored e-cigarette sales increased from 497.9 thousand to 617.5 thousand (+24.0%); unit share increased from 71.5% to 81.5%.
Menthol-flavored e-cigarette sales decreased from 240.9 thousand to 184.4 thousand (-23.5%); unit share decreased from 34.6% to 24.4%.

Mint-flavored e-cigarette sales increased from 50.9 thousand to 50.9 thousand (+0.1%); unit share decreased from 7.3% to 6.7%.
All other-flavored e-cigarette sales increased from 206.1 thousand to 382.1 thousand (+85.4%); unit share increased from 29.6% to 50.4%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales increased from 0.0 to 0.1 thousand (+12,507.5%); unit share increased from 0.0% to 0.0%.

Illinois E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

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* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 35.0% to 63.0%; unit sales increased from 243.4 thousand to 476.8 thousand (+95.9%).
Unit share of prefilled cartridges decreased from 64.9% to 36.3%; unit sales decreased from 451.9 thousand to 275.2 thousand (-39.1%).

Illinois E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Maine E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 78.9 thousand to 92.9 thousand (+17.7%).
Tobacco-flavored e-cigarette sales increased from 21.6 thousand to 23.2 thousand (+7.3%); unit share decreased from 27.4% to 25.0%.
Non-tobacco-flavored e-cigarette sales increased from 57.3 thousand to 69.6 thousand (+21.5%); unit share increased from 72.6% to 74.9%.
Menthol-flavored e-cigarette sales increased from 33.7 thousand to 53.3 thousand (+58.4%); unit share increased from 42.7% to 57.4%.

Mint-flavored e-cigarette sales decreased from 5.2 thousand to 2.2 thousand (-56.7%); unit share decreased from 6.5% to 2.4%.
All other-flavored e-cigarette sales decreased from 18.4 thousand to 14.0 thousand (-24.2%); unit share decreased from 23.4% to 15.0%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales increased from 0.0 to 0.0 thousand (+2,923.3%); unit share increased from 0.0% to 0.0%.

Maine E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

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* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 3.2% to 22.5%; unit sales increased from 2.5 thousand to 20.9 thousand (+739.3%).
Unit share of prefilled cartridges decreased from 96.8% to 77.5%; unit sales decreased from 76.4 thousand to 71.9 thousand (-5.8%).

Maine E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Maryland E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective | State comptroller announced “enforcement prioritization” against flavored, cartridge-based and disposable e-cigarettes (except for tobacco or menthol)

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 225.8 thousand to 353.8 thousand (+56.7%).
Tobacco-flavored e-cigarette sales decreased from 58.7 thousand to 31.0 thousand (-47.1%); unit share decreased from 26.0% to 8.8%.
Non-tobacco-flavored e-cigarette sales increased from 167.1 thousand to 322.4 thousand (+92.9%); unit share increased from 74.0% to 91.1%.
Menthol-flavored e-cigarette sales increased from 97.9 thousand to 100.1 thousand (+2.2%); unit share decreased from 43.4% to 28.3%.

Mint-flavored e-cigarette sales decreased from 32.4 thousand to 21.8 thousand (-32.6%); unit share decreased from 14.4% to 6.2%.
All other-flavored e-cigarette sales increased from 36.8 thousand to 200.4 thousand (+445.3%); unit share increased from 16.3% to 56.7%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales increased from 0.0 to 0.0 thousand (+316.9%); unit share increased from 0.0% to 0.0%.

Maryland E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective | State comptroller announced “enforcement prioritization” against flavored, cartridge-based and disposable e-cigarettes (except for tobacco or menthol)

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

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4/24

5/22

6/19

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8/14

9/11

10/9

11/6

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2022

1/29

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11/5

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12/31

2023

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9/8

10/6

11/3

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12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 9.2% to 65.1%; unit sales increased from 20.7 thousand to 230.4 thousand (+1,014.0%).
Unit share of prefilled cartridges decreased from 90.8% to 34.9%; unit sales decreased from 205.1 thousand to 123.4 thousand (-39.8%).

Maryland E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Massachusetts E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak | Emergency ban: Prohibits sale of all e-cigarettes
2. November 2019: Permanent restriction on sale of flavored e-cigarettes takes effect – E-cigarettes with nicotine content >35 mg/ml restricted to specialty tobacco stores and smoking bars
3. February 2020: Federal flavor enforcement policy becomes effective
4. June 2020: Prohibits sale of all other flavored tobacco products except in smoking bars – E-cigarettes taxed at rate of 75% of wholesale price

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following Massachusetts’s Flavored E-Cigarette Restriction

From 9/15/2019 to 5/18/2025, unless otherwise specified

Following Massachusetts’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 548.6 thousand to 69.3 thousand (-87.4%).
Tobacco-flavored e-cigarette sales decreased from 135.8 thousand to 42.4 thousand (-68.8%); unit share increased from 24.8% to 61.1%.
Non-tobacco-flavored e-cigarette sales decreased from 412.8 thousand to 25.1 thousand (-93.9%); unit share decreased from 75.2% to 36.2%.
Menthol-flavored e-cigarette sales decreased from 55.5 thousand to 0.8 thousand (-98.5%); unit share decreased from 10.1% to 1.2%.

Mint-flavored e-cigarette sales decreased from 324.9 thousand to 0.0 (-100.0%); unit share decreased from 59.2% to 0.0%.
All other-flavored e-cigarette sales decreased from 32.4 thousand to 7.9 thousand (-75.6%); unit share increased from 5.9% to 11.4%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales increased from 8.0 thousand to 16.4 thousand (+105.9%); unit share increased from 1.4% to 23.6%.

Massachusetts E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak | Emergency ban: Prohibits sale of all e-cigarettes
2. November 2019: Permanent restriction on sale of flavored e-cigarettes takes effect – E-cigarettes with nicotine content >35 mg/ml restricted to specialty tobacco stores and smoking bars
3. February 2020: Federal flavor enforcement policy becomes effective
4. June 2020: Prohibits sale of all other flavored tobacco products except in smoking bars – E-cigarettes taxed at rate of 75% of wholesale price

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

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2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

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11/5

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12/31

2023

1/28

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3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following Massachusetts’s Flavored E-Cigarette Restriction

From 9/15/2019 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 7.4% to 41.7%; unit sales decreased from 40.6 thousand to 28.9 thousand (-28.9%).
Unit share of prefilled cartridges decreased from 92.6% to 58.3%; unit sales decreased from 508 thousand to 40.4 thousand (-92.0%).

Massachusetts E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Michigan E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 320 thousand to 1316.8 thousand (+311.5%).
Tobacco-flavored e-cigarette sales decreased from 135.6 thousand to 101.4 thousand (-25.2%); unit share decreased from 42.4% to 7.7%.
Non-tobacco-flavored e-cigarette sales increased from 184.3 thousand to 1,214.9 thousand (+559.3%); unit share increased from 57.6% to 92.3%.
Menthol-flavored e-cigarette sales increased from 94.3 thousand to 115.4 thousand (+22.4%); unit share decreased from 29.5% to 8.8%.

Mint-flavored e-cigarette sales increased from 31.4 thousand to 188.0 thousand (+498.3%); unit share increased from 9.8% to 14.3%.
All other-flavored e-cigarette sales increased from 57.5 thousand to 911.5 thousand (+1,485.1%); unit share increased from 18.0% to 69.2%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales decreased from 0.0 thousand to 0.0 thousand (-30.0%); unit share decreased from 0.0% to 0.0%.

Michigan E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

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2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 22.4% to 88.9%; unit sales increased from 71.7 thousand to 1170.9 thousand (+1,532.6%).
Unit share of prefilled cartridges decreased from 77.6% to 11.1%; unit sales decreased from 248.3 thousand to 145.9 thousand (-41.3%).

Michigan E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Minnesota E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 81.5 thousand to 129.2 thousand (+58.6%).
Tobacco-flavored e-cigarette sales decreased from 30.8 thousand to 21.2 thousand (-31.3%); unit share decreased from 37.8% to 16.4%.
Non-tobacco-flavored e-cigarette sales increased from 50.7 thousand to 108.0 thousand (+113.2%); unit share increased from 62.2% to 83.6%.
Menthol-flavored e-cigarette sales decreased from 33.9 thousand to 17.6 thousand (-48.1%); unit share decreased from 41.6% to 13.6%.

Mint-flavored e-cigarette sales increased from 4.0 thousand to 30.9 thousand (+673.9%); unit share increased from 4.9% to 23.9%.
All other-flavored e-cigarette sales increased from 12.8 thousand to 59.0 thousand (+360.9%); unit share increased from 15.7% to 45.6%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales increased from 0.0 to 0.6 thousand (+62,569.0%); unit share increased from 0.0% to 0.5%.

Minnesota E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

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2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 22.3% to 78.5%; unit sales increased from 18.2 thousand to 101.5 thousand (+457.8%).
Unit share of prefilled cartridges decreased from 77.7% to 21.5%; unit sales decreased from 63.3 thousand to 27.7 thousand (-56.2%).

Minnesota E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Nevada E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 97.5 thousand to 89 thousand (-8.7%).
Tobacco-flavored e-cigarette sales decreased from 29.5 thousand to 21.3 thousand (-28.0%); unit share decreased from 30.3% to 23.9%.
Non-tobacco-flavored e-cigarette sales decreased from 68.0 thousand to 67.7 thousand (-0.5%); unit share increased from 69.7% to 76.0%.
Menthol-flavored e-cigarette sales decreased from 32.5 thousand to 25.3 thousand (-22.2%); unit share decreased from 33.3% to 28.4%.

Mint-flavored e-cigarette sales decreased from 9.6 thousand to 3.3 thousand (-65.3%); unit share decreased from 9.8% to 3.7%.
All other-flavored e-cigarette sales increased from 25.7 thousand to 39.0 thousand (+51.8%); unit share increased from 26.4% to 43.8%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales decreased from 0.1 thousand to 0.0 (-41.7%); unit share decreased from 0.1% to 0.1%.

Nevada E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 23.1% to 53.8%; unit sales increased from 22.6 thousand to 47.9 thousand (+112.1%).
Unit share of prefilled cartridges decreased from 76.8% to 46.2%; unit sales decreased from 74.9 thousand to 41.2 thousand (-45.0%).

Nevada E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

New Hampshire E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 171.7 thousand to 131.1 thousand (-23.7%).
Tobacco-flavored e-cigarette sales decreased from 48.3 thousand to 41.3 thousand (-14.4%); unit share increased from 28.1% to 31.5%.
Non-tobacco-flavored e-cigarette sales decreased from 123.4 thousand to 89.7 thousand (-27.3%); unit share decreased from 71.9% to 68.4%.
Menthol-flavored e-cigarette sales decreased from 72.3 thousand to 67.9 thousand (-6.0%); unit share increased from 42.1% to 51.8%.

Mint-flavored e-cigarette sales decreased from 21.1 thousand to 2.8 thousand (-86.7%); unit share decreased from 12.3% to 2.2%.
All other-flavored e-cigarette sales decreased from 30.0 thousand to 18.7 thousand (-37.7%); unit share decreased from 17.5% to 14.2%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales increased from 0.0 to 0.3 thousand (+25,705.1%); unit share increased from 0.0% to 0.2%.

New Hampshire E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 13.5% to 21.4%; unit sales increased from 23.3 thousand to 28.1 thousand (+20.6%).
Unit share of prefilled cartridges decreased from 86.4% to 78.6%; unit sales decreased from 148.4 thousand to 103 thousand (-30.6%).

New Hampshire E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

New York E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective
3. May 2020: Prohibits sale of all flavored e-cigarettes, except for those which have received a marketing order from FDA

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following New York’s Flavored E-Cigarette Restriction

From 5/24/2020 to 5/18/2025, unless otherwise specified

Following New York’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 1711.6 thousand to 601.1 thousand (-64.9%).
Tobacco-flavored e-cigarette sales decreased from 603.3 thousand to 404.9 thousand (-32.9%); unit share increased from 35.2% to 67.4%.
Non-tobacco-flavored e-cigarette sales decreased from 1,108.3 thousand to 189.0 thousand (-82.9%); unit share decreased from 64.8% to 31.4%.
Menthol-flavored e-cigarette sales decreased from 593.8 thousand to 59.5 thousand (-90.0%); unit share decreased from 34.7% to 9.9%.

Mint-flavored e-cigarette sales decreased from 93.9 thousand to 21.2 thousand (-77.4%); unit share decreased from 5.5% to 3.5%.
All other-flavored e-cigarette sales decreased from 419.4 thousand to 89.5 thousand (-78.7%); unit share decreased from 24.5% to 14.9%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales increased from 12.1 thousand to 18.9 thousand (+56.1%); unit share increased from 0.7% to 3.1%.
As of 5/18/2025, disposable e-cigarettes represent 81.5% of sales of prohibited flavored e-cigarettes in New York.

New York E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective
3. May 2020: Prohibits sale of all flavored e-cigarettes, except for those which have received a marketing order from FDA

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following New York’s Flavored E-Cigarette Restriction

From 5/24/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 32.6% to 32.8%; unit sales decreased from 558.5 thousand to 197 thousand (-64.7%).
Unit share of prefilled cartridges decreased from 67.4% to 66.7%; unit sales decreased from 1153.1 thousand to 401 thousand (-65.2%).

New York E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Oregon E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 189.4 thousand to 270.5 thousand (+42.9%).
Tobacco-flavored e-cigarette sales decreased from 57.4 thousand to 36.4 thousand (-36.5%); unit share decreased from 30.3% to 13.5%.
Non-tobacco-flavored e-cigarette sales increased from 132.0 thousand to 233.9 thousand (+77.2%); unit share increased from 69.7% to 86.5%.
Menthol-flavored e-cigarette sales decreased from 78.3 thousand to 70.4 thousand (-10.2%); unit share decreased from 41.4% to 26.0%.

Mint-flavored e-cigarette sales decreased from 35.3 thousand to 10.5 thousand (-70.4%); unit share decreased from 18.7% to 3.9%.
All other-flavored e-cigarette sales increased from 18.3 thousand to 153.1 thousand (+735.0%); unit share increased from 9.7% to 56.6%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales decreased from 0.8 thousand to 0.0 (-99.1%); unit share decreased from 0.4% to 0.0%.

Oregon E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 2.7% to 62.4%; unit sales increased from 5.1 thousand to 168.7 thousand (+3,210.1%).
Unit share of prefilled cartridges decreased from 97.3% to 37.6%; unit sales decreased from 184.2 thousand to 101.8 thousand (-44.7%).

Oregon E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Rhode Island E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. October 2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days, extended 60 days thereafter
3. February 2020: Federal flavor enforcement policy becomes effective
4. March 2020: Prohibits sale of all flavored e-cigarettes
5. January 2025: Menthol-flavored e-cigarettes exempted from flavor restriction

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following Rhode Island’s Flavored E-Cigarette Restriction

From 10/13/2019 to 5/18/2025, unless otherwise specified

Following Rhode Island’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 109.7 thousand to 58.5 thousand (-46.6%).
Tobacco-flavored e-cigarette sales increased from 39.5 thousand to 40.8 thousand (+3.3%); unit share increased from 36.0% to 69.8%.
Non-tobacco-flavored e-cigarette sales decreased from 70.1 thousand to 17.7 thousand (-74.8%); unit share decreased from 64.0% to 30.2%.
Following Rhode Island’s flavored e-cigarette restrictions, menthol-flavored e-cigarette sales decreased from 13.4 thousand to 0.0 (-100.0%) by December 2024. Following Rhode Island’s menthol flavor exemption beginning January 2025, menthol-flavored e-cigarette sales increased to 17.0 thousand as of May 2025; unit share increased to 29.1%.

Mint-flavored e-cigarette sales decreased from 41.8 thousand to 0.0 (-100.0%); unit share decreased from 38.2% to 0.0%.
All other-flavored e-cigarette sales decreased from 14.9 thousand to 0.6 thousand (-96.0%); unit share decreased from 13.6% to 1.0%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales decreased from 2.6 thousand to 0.1 thousand (-98.1%); unit share decreased from 2.4% to 0.1%.

Rhode Island E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. October 2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days, extended 60 days thereafter
3. February 2020: Federal flavor enforcement policy becomes effective
4. March 2020: Prohibits sale of all flavored e-cigarettes
5. January 2025: Menthol-flavored e-cigarettes exempted from flavor restriction

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following Rhode Island’s Flavored E-Cigarette Restriction

From 10/13/2019 to 5/18/2025, unless otherwise specified

Unit share of disposable devices decreased from 15.5% to 4.8%; unit sales decreased from 17.1 thousand to 2.8 thousand (-83.6%).
Unit share of prefilled cartridges increased from 84.4% to 95.2%; unit sales decreased from 92.6 thousand to 55.7 thousand (-39.8%).

Rhode Island E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Utah E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective
3. July 2020: Restricts sale of flavored-e-cigarettes (except for menthol and mint) to adult-only retail tobacco specialty businesses
4. July 2024: Flavor restriction expanded to prohibit mint-flavored e-cigarettes.
5. January 2025: Flavor restriction expanded to all retailers. Prohibits sale of e-cigarettes without a pending marketing application or a marketing authorization from FDA and prohibits e-cigarettes with a nicotine content that exceeds 4.0% nicotine by weight or 40 mg/mL.

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following Utah’s Flavored E-Cigarette Restriction

From 6/21/2020 to 5/18/2025, unless otherwise specified

Following Utah’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 138.9 thousand to 44.7 thousand (-67.8%).
Tobacco-flavored e-cigarette sales decreased from 44.6 thousand to 13.2 thousand (-70.3%); unit share decreased from 32.1% to 29.6%.
Non-tobacco-flavored e-cigarette sales decreased from 94.1 thousand to 31.5 thousand (-66.6%); unit share increased from 67.8% to 70.4%.
Menthol-flavored e-cigarette sales decreased from 63.9 thousand to 31.4 thousand (-50.9%); unit share increased from 46.0% to 70.3%.

Mint-flavored e-cigarette sales decreased from 2.6 thousand to 0.0 (-99.7%); unit share decreased from 1.9% to 0.0%.
All other-flavored e-cigarette sales decreased from 27.4 thousand to 0.1 thousand (-99.8%); unit share decreased from 19.8% to 0.1%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales decreased from 0.0 thousand to 0.0 (-75.3%); unit share decreased from 0.0% to 0.0%.

Utah E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective
3. July 2020: Restricts sale of flavored-e-cigarettes (except for menthol and mint) to adult-only retail tobacco specialty businesses
4. July 2024: Flavor restriction expanded to prohibit mint-flavored e-cigarettes.
5. January 2025: Flavor restriction expanded to all retailers. Prohibits sale of e-cigarettes without a pending marketing application or a marketing authorization from FDA and prohibits e-cigarettes with a nicotine content that exceeds 4.0% nicotine by weight or 40 mg/mL.

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following Utah’s Flavored E-Cigarette Restriction

From 6/21/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices decreased from 23.2% to 0.5%; unit sales decreased from 32.3 thousand to 0.2 thousand (-99.3%).
Unit share of prefilled cartridges increased from 76.8% to 99.5%; unit sales decreased from 106.6 thousand to 44.5 thousand (-58.3%).

Utah E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Vermont E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 50 thousand to 136.3 thousand (+172.9%).
Tobacco-flavored e-cigarette sales decreased from 14.8 thousand to 5.5 thousand (-62.6%); unit share decreased from 29.7% to 4.1%.
Non-tobacco-flavored e-cigarette sales increased from 35.1 thousand to 123.5 thousand (+251.6%); unit share increased from 70.3% to 90.6%.
Menthol-flavored e-cigarette sales decreased from 13.1 thousand to 4.4 thousand (-66.0%); unit share decreased from 26.2% to 3.3%.

Mint-flavored e-cigarette sales increased from 8.8 thousand to 31.8 thousand (+262.8%); unit share increased from 17.6% to 23.3%.
All other-flavored e-cigarette sales increased from 13.3 thousand to 86.5 thousand (+551.8%); unit share increased from 26.6% to 63.4%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales increased from 0.0 to 0.7 thousand (+71,616.9%); unit share increased from 0.0% to 0.5%.

Vermont E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. February 2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 19.7% to 93.2%; unit sales increased from 9.8 thousand to 127.1 thousand (+1,191.5%).
Unit share of prefilled cartridges decreased from 79.6% to 5.5%; unit sales decreased from 39.8 thousand to 7.4 thousand (-81.3%).

Vermont E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Washington E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. October 2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days
3. November 2019: Emergency ban: Prohibits sale of vaping products containing vitamin E acetate for 120 days
4. February 2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Following Washington’s temporary flavored e-cigarette restriction, monthly e-cigarette total unit sales decreased by 21.8% from 10/13/2019 to 2/2/2020 (from 209 thousand to 163.5 thousand)
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 163.5 thousand to 332.7 thousand (+103.5%).
Tobacco-flavored e-cigarette sales decreased from 152.8 thousand to 84.9 thousand (-44.5%); unit share decreased from 93.5% to 25.5%.
Non-tobacco-flavored e-cigarette sales increased from 10.7 thousand to 247.5 thousand (+2,214.2%); unit share increased from 6.5% to 74.4%.

Menthol-flavored e-cigarette sales increased from 5.0 thousand to 106.9 thousand (+2,028.6%); unit share increased from 3.1% to 32.1%.
Mint-flavored e-cigarette sales increased from 4.2 thousand to 12.0 thousand (+186.3%); unit share increased from 2.6% to 3.6%.
All other-flavored e-cigarette sales increased from 1.5 thousand to 128.6 thousand (+8,684.9%); unit share increased from 0.9% to 38.6%.
Between 12/4/2022 and 5/18/2025 clear/other cooling flavored e-cigarette sales decreased from 0.0 thousand to 0.0 thousand (-54.2%); unit share decreased from 0.0% to 0.0%.

Washington E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. October 2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days
3. November 2019: Emergency ban: Prohibits sale of vaping products containing vitamin E acetate for 120 days
4. February 2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 5/18/2025, unless otherwise specified

Unit share of disposable devices increased from 5.4% to 44.3%; unit sales increased from 8.8 thousand to 147.5 thousand (+1,575.1%).
Unit share of prefilled cartridges decreased from 94.6% to 55.7%; unit sales increased from 154.7 thousand to 185.3 thousand (+19.8%).

Washington E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle.

† All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear).

States Presented in the Data Brief

California E-Cigarette Unit Sales by Flavor

California E-Cigarette Unit Share by Product Type

California E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Colorado E-Cigarette Unit Sales by Flavor

Colorado E-Cigarette Unit Share by Product Type

Colorado E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Connecticut E-Cigarette Unit Sales by Flavor

Connecticut E-Cigarette Unit Share by Product Type

Connecticut E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Illinois E-Cigarette Unit Sales by Flavor

Illinois E-Cigarette Unit Share by Product Type

Illinois E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Maine E-Cigarette Unit Sales by Flavor

Maine E-Cigarette Unit Share by Product Type

Maine E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Maryland E-Cigarette Unit Sales by Flavor

Maryland E-Cigarette Unit Share by Product Type

Maryland E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Massachusetts E-Cigarette Unit Sales by Flavor

Massachusetts E-Cigarette Unit Share by Product Type

Massachusetts E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Michigan E-Cigarette Unit Sales by Flavor

Michigan E-Cigarette Unit Share by Product Type

Michigan E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Minnesota E-Cigarette Unit Sales by Flavor

Minnesota E-Cigarette Unit Share by Product Type

Minnesota E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Nevada E-Cigarette Unit Sales by Flavor

Nevada E-Cigarette Unit Share by Product Type

Nevada E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

New Hampshire E-Cigarette Unit Sales by Flavor

New Hampshire E-Cigarette Unit Share by Product Type

New Hampshire E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

New York E-Cigarette Unit Sales by Flavor

New York E-Cigarette Unit Share by Product Type

New York E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Oregon E-Cigarette Unit Sales by Flavor

Oregon E-Cigarette Unit Share by Product Type

Oregon E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Rhode Island E-Cigarette Unit Sales by Flavor

Rhode Island E-Cigarette Unit Share by Product Type

Rhode Island E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Utah E-Cigarette Unit Sales by Flavor

Utah E-Cigarette Unit Share by Product Type

Utah E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Vermont E-Cigarette Unit Sales by Flavor

Vermont E-Cigarette Unit Share by Product Type

Vermont E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges