This data brief highlights trends in e-cigarette unit sales in selected states. Data is presented from
February 2019 to
June 2024.
Notice of Updated Format and Revision to Previous Data Estimates
In conjunction with the forthcoming release of our new project website – Tobacco Monitoring – this brief has an updated layout and color scheme.
The data in this brief have been updated to capture new e-cigarette products coded by IRI. Historical sales estimates may differ from previous briefs.
Federal Flavor Regulatory Initiatives
In February 2020, FDA began prioritizing enforcement of existing regulations against prefilled e-cigarette cartridges in flavors other than tobacco and menthol. This prioritization did not apply to e-liquid bottles or single use disposable e-cigarettes
FDA began issuing marketing denial orders for flavored e-cigarette products as of September 9, 2021.
On April 15, 2022, FDA was granted authority to regulate products containing nicotine from any source, including synthetic nicotine produced in a laboratory.
Other Relevant Issues
During the period covered by this brief, additional flavored tobacco products continued to be marketed, such as flavored cigars; or entered the market, such as nicotine pouches.
Units of e-cigarettes are not adjusted to account for variations in unit size. Large-format disposable e-cigarettes that allow for thousands of “puffs” are now available. Declines in unit sales may not signify declines in prevalence of use or consumption.
Following California’s prohibition of flavored tobacco product sales in December 2022, sales of products branded as clear, clear ice, and unflavored, likely containing non-menthol synthetic cooling agents, increased (e.g., Flum Pebble Clear, EB Design BC5000 Clear). These products are categorized as Clear/Other Cooling for the purposes of this data brief.
The e-cigarette or vaping product use-associated lung injury (EVALI) outbreak in late 2019 and COVID-19 pandemic may have affected e-cigarette sales.
State and Local Legislative Initiatives
As of June 2024, five states (Massachusetts, New York, New Jersey, Rhode Island, and California) have passed laws prohibiting the sale of all non-tobacco flavored e-cigarettes. In June 2024, menthol e-cigarettes were exempted from Rhode Island’s law and will be allowed for sale beginning January 2025. Two states (Maryland, Utah) restrict the sale of some flavored e-cigarettes. In addition, over 380 local jurisdictions enacted laws that restrict the sale of flavored e-cigarettes.
States included in this data brief (Rest of Available States)
States included in this data brief (Statewide E-Cigarette Flavor Policy)
*Data not available for all states with flavor policies (i.e., New Jersey)
California E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
3.
December 2022:
California’s statewide law prohibiting sales of most flavored tobacco products, including e-cigarettes, becomes effective
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following California’s Flavored E-cigarette Restriction
From
12/4/2022 to
6/16/2024, unless otherwise specified
Following California’s implementation of flavored tobacco restrictions, monthly e-cigarette total unit sales decreased from 831.3 thousand to 449.2 thousand (-46.0%).
California’s decline in e-cigarette sales between December 2022 and 6/16/2024 represents 13.6% (i.e., 382 thousand units out of 2803.4 thousand units) of the decline in national e-cigarette sales that occurred during this period.
Tobacco-flavored e-cigarette sales increased from 206.2 thousand to 262.4 thousand (+27.2%); unit share increased from 24.8% to 58.4%.
Non-Tobacco-flavored e-cigarette sales decreased from 623.7 thousand to 186.0 thousand (-70.2%); unit share decreased from 75.0% to 41.4%.
Menthol-flavored e-cigarette sales decreased from 211.8 thousand to 28.9 thousand (-86.3%); unit share decreased from 25.5% to 6.4%.
Mint-flavored e-cigarette sales decreased from 64.7 thousand to 10.5 thousand (-83.7%); unit share decreased from 7.8% to 2.3%.
All other-flavored e-cigarette sales decreased from 339.6 thousand to 91.3 thousand (-73.1%); unit share decreased from 40.9% to 20.3%.
All clear/other cooling flavored e-cigarette sales increased from 7.5 thousand to 55.3 thousand (+635.1%); unit share increased from 0.9% to 12.3%.
As of 6/16/2024, disposable e-cigarettes represent 92.2% of sales of prohibited flavored e-cigarettes in California.
California E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
3.
December 2022:
California’s statewide law prohibiting sales of most flavored tobacco products, including e-cigarettes, becomes effective
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following California’s Flavored E-cigarette Restriction
From
12/4/2022 to
6/16/2024, unless otherwise specified
Unit share of disposable devices decreased from 52.9% to 42.2%.
Unit share of prefilled cartridges increased from 47.0% to 57.6%.
California E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Colorado E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 317.3 thousand to 276.7 thousand (-12.8%).
Tobacco-flavored e-cigarette sales decreased from 117.8 thousand to 81.2 thousand (-31.1%); unit share decreased from 37.1% to 29.3%.
Non-Tobacco-flavored e-cigarette sales decreased from 199.5 thousand to 194.8 thousand (-2.3%); unit share increased from 62.9% to 70.4%.
Menthol-flavored e-cigarette sales increased from 112.7 thousand to 154.1 thousand (+36.7%); unit share increased from 35.5% to 55.7%.
Mint-flavored e-cigarette sales decreased from 24.7 thousand to 4.4 thousand (-82.2%); unit share decreased from 7.8% to 1.6%.
All other-flavored e-cigarette sales decreased from 62.1 thousand to 36.0 thousand (-42.1%); unit share decreased from 19.6% to 13.0%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales decreased from 1.1 thousand to 0.4 thousand (-62.3%); unit share decreased from 0.3% to 0.1%.
Colorado E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 6.7% to 21.5%.
Unit share of prefilled cartridges decreased from 93.2% to 78.5%.
Colorado E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Connecticut E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 291 thousand to 341.3 thousand (+17.3%).
Tobacco-flavored e-cigarette sales decreased from 56.7 thousand to 49.7 thousand (-12.3%); unit share decreased from 19.5% to 14.6%.
Non-Tobacco-flavored e-cigarette sales increased from 234.3 thousand to 290.0 thousand (+23.8%); unit share increased from 80.5% to 85.0%.
Menthol-flavored e-cigarette sales increased from 74.7 thousand to 103.2 thousand (+38.2%); unit share increased from 25.7% to 30.3%.
Mint-flavored e-cigarette sales increased from 34.3 thousand to 69.0 thousand (+101.4%); unit share increased from 11.8% to 20.2%.
All other-flavored e-cigarette sales decreased from 125.3 thousand to 115.9 thousand (-7.5%); unit share decreased from 43.1% to 34.0%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales increased from 0.2 thousand to 1.9 thousand (+796.7%); unit share increased from 0.1% to 0.6%.
Connecticut E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 38.2% to 55.9%.
Unit share of prefilled cartridges decreased from 61.7% to 44.1%.
Connecticut E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Illinois E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 696.3 thousand to 774.5 thousand (+11.2%).
Tobacco-flavored e-cigarette sales decreased from 198.3 thousand to 138.5 thousand (-30.1%); unit share decreased from 28.5% to 17.9%.
Non-Tobacco-flavored e-cigarette sales increased from 498.0 thousand to 631.0 thousand (+26.7%); unit share increased from 71.5% to 81.5%.
Menthol-flavored e-cigarette sales decreased from 241.0 thousand to 204.4 thousand (-15.2%); unit share decreased from 34.6% to 26.4%.
Mint-flavored e-cigarette sales increased from 50.9 thousand to 60.0 thousand (+17.9%); unit share increased from 7.3% to 7.7%.
All other-flavored e-cigarette sales increased from 206.1 thousand to 366.5 thousand (+77.8%); unit share increased from 29.6% to 47.3%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales increased from 0.0 to 0.1 thousand (+11,854.7%); unit share increased from 0.0% to 0.0%.
Illinois E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 35.0% to 60.1%.
Unit share of prefilled cartridges decreased from 64.9% to 39.1%.
Illinois E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Maine E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 78.9 thousand to 106.2 thousand (+34.6%).
Tobacco-flavored e-cigarette sales increased from 21.6 thousand to 24.6 thousand (+13.6%); unit share decreased from 27.4% to 23.1%.
Non-Tobacco-flavored e-cigarette sales increased from 57.3 thousand to 81.6 thousand (+42.4%); unit share increased from 72.6% to 76.8%.
Menthol-flavored e-cigarette sales increased from 33.7 thousand to 61.3 thousand (+81.9%); unit share increased from 42.7% to 57.7%.
Mint-flavored e-cigarette sales decreased from 5.2 thousand to 2.9 thousand (-43.1%); unit share decreased from 6.5% to 2.8%.
All other-flavored e-cigarette sales decreased from 18.4 thousand to 17.4 thousand (-5.7%); unit share decreased from 23.4% to 16.4%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarettes had no sales.
Maine E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 3.2% to 21.1%.
Unit share of prefilled cartridges decreased from 96.8% to 78.9%.
Maine E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Maryland E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
|
State comptroller announced “enforcement prioritization” against flavored, cartridge-based and disposable e-cigarettes (except for tobacco or menthol)
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 225.8 thousand to 241.5 thousand (+6.9%).
Tobacco-flavored e-cigarette sales decreased from 58.7 thousand to 32.1 thousand (-45.3%); unit share decreased from 26.0% to 13.3%.
Non-Tobacco-flavored e-cigarette sales increased from 167.1 thousand to 209.3 thousand (+25.2%); unit share increased from 74.0% to 86.7%.
Menthol-flavored e-cigarette sales increased from 98.0 thousand to 102.6 thousand (+4.8%); unit share decreased from 43.4% to 42.5%.
Mint-flavored e-cigarette sales decreased from 32.4 thousand to 11.0 thousand (-66.0%); unit share decreased from 14.3% to 4.6%.
All other-flavored e-cigarette sales increased from 36.8 thousand to 95.6 thousand (+160.1%); unit share increased from 16.3% to 39.6%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarettes had no sales.
Maryland E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
|
State comptroller announced “enforcement prioritization” against flavored, cartridge-based and disposable e-cigarettes (except for tobacco or menthol)
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 9.2% to 46.1%.
Unit share of prefilled cartridges decreased from 90.8% to 53.9%.
Maryland E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Massachusetts E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
|
Emergency ban: Prohibits sale of all e-cigarettes
2.
November 2019:
Permanent restriction on sale of flavored e-cigarettes takes effect – E-cigarettes with nicotine content >35 mg/ml restricted to specialty tobacco stores and smoking bars
3.
February 2020:
Federal flavor enforcement policy becomes effective
4.
June 2020:
Prohibits sale of all other flavored tobacco products except in smoking bars – E-cigarettes taxed at rate of 75% of wholesale price
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following Massachusetts’s Flavored E-cigarette Restriction
From
9/15/2019 to
6/16/2024, unless otherwise specified
Following Massachusetts’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 548.7 thousand to 62.4 thousand (-88.6%).
Tobacco-flavored e-cigarette sales decreased from 135.8 thousand to 54.8 thousand (-59.6%); unit share increased from 24.8% to 87.9%.
Non-Tobacco-flavored e-cigarette sales decreased from 412.9 thousand to 6.8 thousand (-98.4%); unit share decreased from 75.2% to 10.9%.
Menthol-flavored e-cigarette sales decreased from 55.5 thousand to 0.8 thousand (-98.6%); unit share decreased from 10.1% to 1.3%.
Mint-flavored e-cigarette sales decreased from 324.9 thousand to 0.0 (-100.0%); unit share decreased from 59.2% to 0.0%.
All other-flavored e-cigarette sales decreased from 32.4 thousand to 0.2 thousand (-99.3%); unit share decreased from 5.9% to 0.4%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales decreased from 7.6 thousand to 5.8 thousand (-23.9%); unit share increased from 1.4% to 9.2%.
Massachusetts E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
|
Emergency ban: Prohibits sale of all e-cigarettes
2.
November 2019:
Permanent restriction on sale of flavored e-cigarettes takes effect – E-cigarettes with nicotine content >35 mg/ml restricted to specialty tobacco stores and smoking bars
3.
February 2020:
Federal flavor enforcement policy becomes effective
4.
June 2020:
Prohibits sale of all other flavored tobacco products except in smoking bars – E-cigarettes taxed at rate of 75% of wholesale price
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following Massachusetts’s Flavored E-cigarette Restriction
From
9/15/2019 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 7.4% to 14.8%.
Unit share of prefilled cartridges decreased from 92.6% to 85.2%.
Massachusetts E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Michigan E-Cigarette Unit Sales by Flavor
Policy Events
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 320 thousand to 1389.3 thousand (+334.2%).
Tobacco-flavored e-cigarette sales decreased from 135.6 thousand to 99.6 thousand (-26.5%); unit share decreased from 42.4% to 7.2%.
Non-Tobacco-flavored e-cigarette sales increased from 184.3 thousand to 1,289.6 thousand (+599.8%); unit share increased from 57.6% to 92.8%.
Menthol-flavored e-cigarette sales increased from 94.3 thousand to 115.4 thousand (+22.4%); unit share decreased from 29.5% to 8.3%.
Mint-flavored e-cigarette sales increased from 31.4 thousand to 193.9 thousand (+517.1%); unit share increased from 9.8% to 14.0%.
All other-flavored e-cigarette sales increased from 57.5 thousand to 980.3 thousand (+1,604.7%); unit share increased from 18.0% to 70.6%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales increased from 40 units to 43 units (+9.0%); unit share decreased from 0.0% to 0.0%.
Michigan E-Cigarette Unit Sales by Product Type
Policy Events
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 22.4% to 89.0%.
Unit share of prefilled cartridges decreased from 77.6% to 11.0%.
Michigan E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Minnesota E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 81.5 thousand to 167.7 thousand (+105.8%).
Tobacco-flavored e-cigarette sales decreased from 30.8 thousand to 25.1 thousand (-18.6%); unit share decreased from 37.8% to 15.0%.
Non-Tobacco-flavored e-cigarette sales increased from 50.7 thousand to 142.6 thousand (+181.3%); unit share increased from 62.2% to 85.0%.
Menthol-flavored e-cigarette sales decreased from 33.9 thousand to 21.4 thousand (-36.9%); unit share decreased from 41.6% to 12.8%.
Mint-flavored e-cigarette sales increased from 4.0 thousand to 30.0 thousand (+653.0%); unit share increased from 4.9% to 17.9%.
All other-flavored e-cigarette sales increased from 12.8 thousand to 88.4 thousand (+591.2%); unit share increased from 15.7% to 52.7%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales increased from 0.0 to 2.8 thousand (+275,325.0%); unit share increased from 0.0% to 1.6%.
Minnesota E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 22.3% to 79.6%.
Unit share of prefilled cartridges decreased from 77.7% to 20.4%.
Minnesota E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Nevada E-Cigarette Unit Sales by Flavor
Policy Events
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 97.5 thousand to 83.1 thousand (-14.8%).
Tobacco-flavored e-cigarette sales decreased from 29.5 thousand to 21.9 thousand (-25.9%); unit share decreased from 30.3% to 26.3%.
Non-Tobacco-flavored e-cigarette sales decreased from 68.0 thousand to 61.2 thousand (-10.0%); unit share increased from 69.7% to 73.6%.
Menthol-flavored e-cigarette sales decreased from 32.5 thousand to 27.9 thousand (-14.1%); unit share increased from 33.3% to 33.6%.
Mint-flavored e-cigarette sales decreased from 9.6 thousand to 2.7 thousand (-71.7%); unit share decreased from 9.8% to 3.3%.
All other-flavored e-cigarette sales increased from 25.7 thousand to 30.5 thousand (+18.9%); unit share increased from 26.4% to 36.7%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales decreased from 0.1 thousand to 0.0 (-100.0%); unit share decreased from 0.1% to 0.0%.
Nevada E-Cigarette Unit Sales by Product Type
Policy Events
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 23.1% to 45.6%.
Unit share of prefilled cartridges decreased from 76.8% to 54.4%.
Nevada E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
New Hampshire E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 171.7 thousand to 150.6 thousand (-12.3%).
Tobacco-flavored e-cigarette sales increased from 48.3 thousand to 53.6 thousand (+11.0%); unit share increased from 28.1% to 35.6%.
Non-Tobacco-flavored e-cigarette sales decreased from 123.4 thousand to 96.9 thousand (-21.4%); unit share decreased from 71.9% to 64.4%.
Menthol-flavored e-cigarette sales increased from 72.3 thousand to 74.8 thousand (+3.5%); unit share increased from 42.1% to 49.7%.
Mint-flavored e-cigarette sales decreased from 21.1 thousand to 3.0 thousand (-85.9%); unit share decreased from 12.3% to 2.0%.
All other-flavored e-cigarette sales decreased from 30.0 thousand to 19.1 thousand (-36.2%); unit share decreased from 17.5% to 12.7%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarettes had no sales.
New Hampshire E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 13.5% to 19.0%.
Unit share of prefilled cartridges decreased from 86.4% to 81.0%.
New Hampshire E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
New York E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
3.
May 2020:
Prohibits sale of all flavored e-cigarettes, except for those which have received a marketing order from FDA
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following New York’s Flavored E-cigarette Restriction
From
5/24/2020 to
6/16/2024, unless otherwise specified
Following New York’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 1712.3 thousand to 765.3 thousand (-55.3%).
Tobacco-flavored e-cigarette sales decreased from 603.3 thousand to 470.3 thousand (-22.0%); unit share increased from 35.2% to 61.4%.
Non-Tobacco-flavored e-cigarette sales decreased from 1,109.0 thousand to 289.1 thousand (-73.9%); unit share decreased from 64.8% to 37.8%.
Menthol-flavored e-cigarette sales decreased from 594.6 thousand to 35.2 thousand (-94.1%); unit share decreased from 34.7% to 4.6%.
Mint-flavored e-cigarette sales decreased from 93.9 thousand to 32.5 thousand (-65.4%); unit share decreased from 5.5% to 4.2%.
All other-flavored e-cigarette sales decreased from 419.4 thousand to 197.5 thousand (-52.9%); unit share increased from 24.5% to 25.8%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales increased from 11.6 thousand to 23.9 thousand (+106.1%); unit share increased from 0.7% to 3.1%.
As of 6/16/2024, disposable e-cigarettes represent 88.4% of sales of prohibited flavored e-cigarettes in New York.
New York E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
3.
May 2020:
Prohibits sale of all flavored e-cigarettes, except for those which have received a marketing order from FDA
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following New York’s Flavored E-cigarette Restriction
From
5/24/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 32.6% to 39.9%.
Unit share of prefilled cartridges decreased from 67.4% to 59.6%.
New York E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Oregon E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 189.4 thousand to 299.3 thousand (+58.1%).
Tobacco-flavored e-cigarette sales decreased from 57.4 thousand to 41.7 thousand (-27.3%); unit share decreased from 30.3% to 13.9%.
Non-Tobacco-flavored e-cigarette sales increased from 132.0 thousand to 255.2 thousand (+93.4%); unit share increased from 69.7% to 85.3%.
Menthol-flavored e-cigarette sales increased from 78.3 thousand to 86.1 thousand (+9.9%); unit share decreased from 41.4% to 28.8%.
Mint-flavored e-cigarette sales decreased from 35.3 thousand to 6.0 thousand (-83.1%); unit share decreased from 18.7% to 2.0%.
All other-flavored e-cigarette sales increased from 18.3 thousand to 162.4 thousand (+785.8%); unit share increased from 9.7% to 54.3%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales decreased from 0.8 thousand to 0.8 thousand (-4.5%); unit share decreased from 0.4% to 0.3%.
Oregon E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 2.7% to 57.7%.
Unit share of prefilled cartridges decreased from 97.3% to 41.5%.
Oregon E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Rhode Island E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
October 2019:
Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days, extended 60 days thereafter
3.
February 2020:
Federal flavor enforcement policy becomes effective
4.
March 2020:
Prohibits sale of all flavored e-cigarettes
5.
June 2024:
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following Rhode Island’s Flavored E-cigarette Restriction
From
10/13/2019 to
6/16/2024, unless otherwise specified
Following Rhode Island’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 109.7 thousand to 56.3 thousand (-48.7%).
Tobacco-flavored e-cigarette sales increased from 39.5 thousand to 51.8 thousand (+31.0%); unit share increased from 36.0% to 92.0%.
Non-Tobacco-flavored e-cigarette sales decreased from 70.1 thousand to 4.5 thousand (-93.6%); unit share decreased from 64.0% to 8.0%.
Menthol-flavored e-cigarette sales decreased from 13.4 thousand to 0.0 (-100.0%); unit share decreased from 12.3% to 0.0%.
Mint-flavored e-cigarette sales decreased from 41.8 thousand to 0.2 thousand (-99.4%); unit share decreased from 38.2% to 0.4%.
All other-flavored e-cigarette sales decreased from 14.9 thousand to 3.5 thousand (-76.6%); unit share decreased from 13.6% to 6.2%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarette sales decreased from 2.6 thousand to 0.8 thousand (-70.1%); unit share decreased from 2.4% to 1.4%.
Rhode Island E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
October 2019:
Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days, extended 60 days thereafter
3.
February 2020:
Federal flavor enforcement policy becomes effective
4.
March 2020:
Prohibits sale of all flavored e-cigarettes
5.
June 2024:
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following Rhode Island’s Flavored E-cigarette Restriction
From
10/13/2019 to
6/16/2024, unless otherwise specified
Unit share of disposable devices decreased from 15.5% to 11.5%.
Unit share of prefilled cartridges increased from 84.5% to 88.5%.
Rhode Island E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Utah E-Cigarette Unit Sales by Flavor
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
3.
July 2020:
Restricts sale of flavored-e-cigarettes (except for menthol and mint) to adult-only retail tobacco specialty businesses
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 98.9 thousand to 44.6 thousand (-54.9%).
Tobacco-flavored e-cigarette sales decreased from 50.2 thousand to 14.3 thousand (-71.5%); unit share decreased from 50.8% to 32.1%.
Non-Tobacco-flavored e-cigarette sales decreased from 48.6 thousand to 30.3 thousand (-37.8%); unit share increased from 49.2% to 67.9%.
Menthol-flavored e-cigarette sales increased from 28.8 thousand to 29.1 thousand (+1.2%); unit share increased from 29.1% to 65.3%.
Mint-flavored e-cigarette sales decreased from 8.8 thousand to 0.7 thousand (-91.5%); unit share decreased from 8.9% to 1.7%.
All other-flavored e-cigarette sales decreased from 11.0 thousand to 0.4 thousand (-96.5%); unit share decreased from 11.1% to 0.9%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarettes had no sales.
Utah E-Cigarette Unit Sales by Product Type
Policy Events
1.
September 2019:
EVALI peak
2.
February 2020:
Federal flavor enforcement policy becomes effective
3.
July 2020:
Restricts sale of flavored-e-cigarettes (except for menthol and mint) to adult-only retail tobacco specialty businesses
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 5.0% to 5.0%.
Unit share of prefilled cartridges increased from 94.9% to 95.0%.
Utah E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Vermont E-Cigarette Unit Sales by Flavor
Policy Events
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)
Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 50 thousand to 146.3 thousand (+193.0%).
Tobacco-flavored e-cigarette sales decreased from 14.8 thousand to 8.0 thousand (-46.1%); unit share decreased from 29.7% to 5.5%.
Non-Tobacco-flavored e-cigarette sales increased from 35.1 thousand to 128.8 thousand (+266.7%); unit share increased from 70.3% to 88.0%.
Menthol-flavored e-cigarette sales decreased from 13.1 thousand to 6.4 thousand (-50.8%); unit share decreased from 26.2% to 4.4%.
Mint-flavored e-cigarette sales increased from 8.8 thousand to 35.3 thousand (+302.5%); unit share increased from 17.5% to 24.1%.
All other-flavored e-cigarette sales increased from 13.3 thousand to 87.1 thousand (+556.0%); unit share increased from 26.6% to 59.5%.
Between 12/4/2022 and 6/16/2024 clear/other cooling flavored e-cigarettes had no sales.
Vermont E-Cigarette Unit Sales by Product Type
Policy Events
2/3
3/3
3/31
4/28
5/26
6/23
7/21
8/18
9/15
10/13
11/10
12/8
1/5
2019
2/2
3/1
3/29
4/26
5/24
6/21
7/19
8/16
9/13
10/11
11/8
12/6
1/3
2020
1/31
2/28
3/28
4/25
5/23
6/20
7/18
8/15
9/12
10/10
11/7
12/5
1/2
2021
1/30
2/27
3/27
4/24
5/22
6/19
7/17
8/14
9/11
10/9
11/6
12/4
1/1
2022
1/29
2/26
3/26
4/23
5/21
6/18
7/16
8/13
9/10
10/8
11/5
12/3
12/31
2023
1/28
2/25
3/24
4/21
5/19
6/16
2024
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy
From
2/2/2020 to
6/16/2024, unless otherwise specified
Unit share of disposable devices increased from 19.7% to 90.6%.
Unit share of prefilled cartridges decreased from 79.6% to 8.1%.
Vermont E-Cigarette Unit Sales by Product Type and Flavor
Prefilled Cartridges
Total Unit Sales in
Thousands *
Disposable Devices
Total Unit Sales in
Thousands *
*
Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods;
e-cigarette accessories and devices sold without e-liquids were excluded (9.5% of total dollar sales in 2022).
Unit sales were standardized to reflect the most common package size for each product type. A standardized unit
was equal to five prefilled cartridges, one disposable device, or one e-liquid bottle.
†
All Other Flavors category includes fruit, clove/spice, chocolate, alcoholic drink (such as wine, cognac, or
other cocktails), candy/desserts/other sweets, some other flavor; Clear/Other Cooling include products with
flavor names such as clear, clear ice, or unflavored, which likely contain non-menthol synthetic cooling agents
(e.g., Flum Pebble Clear, EB Design BC5000 Clear)