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Monitoring E-Cigarette Sales: State Trends This data brief highlights trends in e-cigarette unit sales in selected states. Data is presented from February 2019 to September 2025. Notice of Brief Formatting and Revision to Previous Data Estimates For the best viewing experience, please open this PDF in Google Chrome. Some features or formatting may not display correctly in other browsers or PDF viewers. The data in this brief have been updated to capture new e-cigarette products coded by Circana (formerly IRI). Historical sales estimates may differ from previous briefs. Federal Flavor Regulatory Initiatives In February 2020, the U.S. Food and Drug Administration (FDA) began prioritizing enforcement of existing regulations against prefilled e-cigarette cartridges in flavors other than tobacco and menthol. This prioritization did not apply to e-liquid bottles or single-use disposable e-cigarettes. FDA began issuing marketing denial orders for flavored e-cigarette products as of August 26, 2021. As of January 2026, FDA has authorized 39 e-cigarette products to be marketed in the U.S.¹ These are the only products that may lawfully be sold in the U.S. Beginning April 14, 2022, FDA had the authority to regulate products containing nicotine from any source, including synthetic nicotine. Other Relevant Issues During the period covered by this data brief, additional flavored tobacco products continued to be marketed (e.g., flavored cigars) or entered the market (e.g., nicotine pouches). Units of e-cigarettes are not adjusted to account for variations in unit size. Large-format disposable e-cigarettes that allow for thousands of “puffs” are now available. Declines in unit sales may not signify declines in prevalence of use or consumption. Please see www.tobaccomonitoring.org for more information about the total amount of e-cigarette nicotine sold in each of the states for which unit sales are presented in this data brief. Following California’s prohibition of flavored tobacco product sales in December 2022, sales of products branded as clear, clear ice and unflavored, likely containing non-menthol synthetic cooling agents, increased (e.g., Flum Pebble Clear, EB Design BC5000 Clear). These products are categorized as Clear/Other Cooling in this data brief. The e-cigarette or vaping product use-associated lung injury (EVALI) outbreak in late 2019 and COVID-19 pandemic may have affected e-cigarette sales. State and Local Legislative Initiatives As of September 2025, California and Massachusetts restrict the sale of flavored tobacco products; New Jersey restricts the sale of all flavored e-cigarettes; New York restricts the sale of flavored e-cigarettes unless they have marketing authorization from the FDA; and Rhode Island and Utah restrict the sale of flavored e-cigarettes, except menthol. In addition, nearly 400 local jurisdictions restrict the sale of flavored tobacco products, including e-cigarettes. More information about state and local policies can be found on the Truth Initiative’s website. U.S. Food and Drug Administration. Searchable Tobacco Products Database. https://www.accessdata.fda.gov/scripts/searchtobacco/ (accessed January 15, 2026).

California E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. January 2023: 12/21/2022: California’s statewide law prohibiting sales of most flavored tobacco products, including e-cigarettes, becomes effective.
4. January 2025: 1/1/2025: Flavor restriction expanded to prohibit products that elicit cooling sensations. Authority granted to tax officials to seize illegal flavored products.

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following California’s Flavored E-Cigarette Restriction

From 12/4/2022 to 9/7/2025, unless otherwise specified

Following California’s implementation of flavored tobacco restrictions, monthly e-cigarette total unit sales decreased from 834.0 thousand to 321.1 thousand (-61.5%).
Tobacco-flavored e-cigarette sales increased from 204.5 thousand to 244.1 thousand (+19.4%); unit share increased from 24.5% to 76.0%.
Non-tobacco-flavored e-cigarette sales decreased from 628.1 thousand to 76.1 thousand (-87.9%); unit share decreased from 75.3% to 23.7%.
Menthol-flavored e-cigarette sales decreased from 211.0 thousand to 16.5 thousand (-92.2%); unit share decreased from 25.3% to 5.1%.
Mint-flavored e-cigarette sales decreased from 67.7 thousand to 2.0 thousand (-97.0%); unit share decreased from 8.1% to 0.6%.

All other-flavored e-cigarette sales decreased from 342.0 thousand to 18.5 thousand (-94.6%); unit share decreased from 41.0% to 5.8%.
Clear/other cooling flavored e-cigarette sales increased from 7.4 thousand to 39.0 thousand (+423.8%); unit share increased from 0.9% to 12.1%.
California’s decline in e-cigarette sales between 12/4/2022 and 9/7/2025 represents 8.1% (i.e., 512.9 thousand units out of 6.3 million units) of the decline in national e-cigarette sales that occurred during this period.
As of 9/7/2025, disposable e-cigarettes represent 90.9% of sales of prohibited flavored e-cigarettes in California.

California E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. January 2023: 12/21/2022: California’s statewide law prohibiting sales of most flavored tobacco products, including e-cigarettes, becomes effective.
4. January 2025: 1/1/2025: Flavor restriction expanded to prohibit products that elicit cooling sensations. Authority granted to tax officials to seize illegal flavored products.

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following California’s Flavored E-Cigarette Restriction

From 12/4/2022 to 9/7/2025, unless otherwise specified

Following California’s implementation of flavored tobacco restrictions, monthly e-cigarette total dollar sales decreased from $22.4 million to $9.9 million (-55.7%).
Tobacco-flavored e-cigarette sales increased from $6.8 million to $8.2 million (+21.0%); dollar share increased from 30.2% to 82.6%.
Non-tobacco-flavored e-cigarette sales decreased from $15.6 million to $1.7 million (-89.2%); dollar share decreased from 69.6% to 16.9%.
Menthol-flavored e-cigarette sales decreased from $7.2 million to $426.1 thousand (-94.1%); dollar share decreased from 32.0% to 4.3%.

Mint-flavored e-cigarette sales decreased from $1.3 million to $5.5 thousand (-99.6%); dollar share decreased from 6.0% to 0.0%.
All other-flavored e-cigarette sales decreased from $6.9 million to $457.5 thousand (-93.4%); dollar share decreased from 30.9% to 4.6%.
Clear/other cooling flavored e-cigarette sales increased from $161.6 thousand to $790.0 thousand (+388.8%); dollar share increased from 0.7% to 7.9%.

California Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. January 2023: 12/21/2022: California’s statewide law prohibiting sales of most flavored tobacco products, including e-cigarettes, becomes effective.
4. January 2025: 1/1/2025: Flavor restriction expanded to prohibit products that elicit cooling sensations. Authority granted to tax officials to seize illegal flavored products.

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following California’s Flavored E-Cigarette Restriction

From 12/4/2022 to 9/7/2025, unless otherwise specified

Following California’s implementation of flavored tobacco restrictions, the total amount of e-cigarette nicotine sold per month decreased from 244.1 million to 99.5 million milligrams (-59.2%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes increased from 42.9 million to 53.6 million milligrams (+25.0%); share of nicotine sold increased from 17.6% to 53.9%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes decreased from 201.1 million to 45.5 million milligrams (-77.4%); share of nicotine sold decreased from 82.4% to 45.7%.
The total amount of nicotine sold in menthol-flavored e-cigarettes decreased from 47.5 million to 5.7 million milligrams (-88.1%); share of nicotine sold decreased from 19.5% to 5.7%.

The total amount of nicotine sold in mint-flavored e-cigarettes decreased from 22.2 million to 868.2 thousand milligrams (-96.1%); share of nicotine sold decreased from 9.1% to 0.9%.
The total amount of nicotine sold in all other-flavored e-cigarettes decreased from 128.1 million to 14.1 million milligrams (-89.0%); share of nicotine sold decreased from 52.5% to 14.2%.
The total amount of nicotine sold in clear/other cooling flavored e-cigarettes increased from 3.3 million to 24.9 million milligrams (+656.7%); share of nicotine sold increased from 1.3% to 25.0%.

California E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. January 2023: 12/21/2022: California’s statewide law prohibiting sales of most flavored tobacco products, including e-cigarettes, becomes effective.
4. January 2025: 1/1/2025: Flavor restriction expanded to prohibit products that elicit cooling sensations. Authority granted to tax officials to seize illegal flavored products.

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* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following California’s Flavored E-Cigarette Restriction

From 12/4/2022 to 9/7/2025

Unit share of disposable devices decreased from 53.3% to 32.6%; unit sales decreased from 444.9 thousand to 104.6 thousand (-76.5%).
Unit share of prefilled cartridges increased from 46.5% to 67.4%; unit sales decreased from 387.6 thousand to 216.3 thousand (-44.2%).

California E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Colorado E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 314.2 thousand to 236.3 thousand (-24.8%).
Tobacco-flavored e-cigarette sales decreased from 116.5 thousand to 74.9 thousand (-35.7%); unit share decreased from 37.1% to 31.7%.
Non-tobacco-flavored e-cigarette sales decreased from 197.7 thousand to 161.0 thousand (-18.6%); unit share increased from 62.9% to 68.1%.
Menthol-flavored e-cigarette sales increased from 111.5 thousand to 123.6 thousand (+10.9%); unit share increased from 35.5% to 52.3%.

Mint-flavored e-cigarette sales decreased from 24.8 thousand to 6.0 thousand (-75.8%); unit share decreased from 7.9% to 2.5%.
All other-flavored e-cigarette sales decreased from 61.4 thousand to 31.0 thousand (-49.4%); unit share decreased from 19.5% to 13.1%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Colorado, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales decreased from 1.1 thousand to 350 (-68.1%); unit share decreased from 0.3% to 0.1%.

Colorado E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $7.1 million to $7.9 million (+12.1%).
Tobacco-flavored e-cigarette sales decreased from $2.6 million to $2.3 million (-14.2%); dollar share decreased from 37.4% to 28.6%.
Non-tobacco-flavored e-cigarette sales increased from $4.4 million to $5.6 million (+27.4%); dollar share increased from 62.6% to 71.1%.
Menthol-flavored e-cigarette sales increased from $2.5 million to $4.7 million (+89.4%); dollar share increased from 35.1% to 59.3%.

Mint-flavored e-cigarette sales decreased from $558.0 thousand to $142.3 thousand (-74.5%); dollar share decreased from 7.9% to 1.8%.
All other-flavored e-cigarette sales decreased from $1.4 million to $786.9 thousand (-43.2%); dollar share decreased from 19.6% to 9.9%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Colorado, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales decreased from $22.7 thousand to $8.5 thousand (-62.4%); dollar share decreased from 0.2% to 0.1%.

Colorado Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 65.7 million to 70.9 million milligrams (+8.0%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 22.6 million to 14.9 million milligrams (-34.0%); share of nicotine sold decreased from 34.4% to 21.0%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 43.1 million to 55.7 million milligrams (+29.4%); share of nicotine sold increased from 65.6% to 78.6%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 20.2 million to 31.9 million milligrams (+57.6%); share of nicotine sold increased from 30.8% to 44.9%.

The total amount of nicotine sold in mint-flavored e-cigarettes decreased from 4.1 million to 3.4 million milligrams (-17.3%); share of nicotine sold decreased from 6.2% to 4.8%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 18.7 million to 20.2 million milligrams (+7.5%); share of nicotine sold decreased from 28.5% to 28.4%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Colorado, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes decreased from 368.0 thousand to 316.3 thousand milligrams (-14.0%); share of nicotine sold increased from 0.3% to 0.4%.

Colorado E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

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* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 6.7% to 34.2%; unit sales increased from 21.2 thousand to 80.9 thousand (+282.4%).
Unit share of prefilled cartridges decreased from 93.2% to 65.8%; unit sales decreased from 292.9 thousand to 155.4 thousand (-47.0%).

Colorado E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Connecticut E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 299.1 thousand to 302.7 thousand (+1.2%).
Tobacco-flavored e-cigarette sales decreased from 57.1 thousand to 39.8 thousand (-30.2%); unit share decreased from 19.1% to 13.2%.
Non-tobacco-flavored e-cigarette sales increased from 242.0 thousand to 262.6 thousand (+8.5%); unit share increased from 80.9% to 86.7%.
Menthol-flavored e-cigarette sales decreased from 77.7 thousand to 73.9 thousand (-4.8%); unit share decreased from 26.0% to 24.4%.

Mint-flavored e-cigarette sales increased from 34.8 thousand to 69.3 thousand (+99.3%); unit share increased from 11.6% to 22.9%.
All other-flavored e-cigarette sales decreased from 129.6 thousand to 117.2 thousand (-9.5%); unit share decreased from 43.3% to 38.7%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Connecticut, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from 371 to 2.1 thousand (+467.1%); unit share increased from 0.1% to 0.7%.

Connecticut E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $5.9 million to $6.8 million (+15.2%).
Tobacco-flavored e-cigarette sales decreased from $1.4 million to $1.2 million (-14.5%); dollar share decreased from 24.2% to 18.0%.
Non-tobacco-flavored e-cigarette sales increased from $4.5 million to $5.6 million (+23.7%); dollar share increased from 75.8% to 81.4%.
Menthol-flavored e-cigarette sales increased from $1.8 million to $2.3 million (+24.9%); dollar share increased from 31.1% to 33.7%.

Mint-flavored e-cigarette sales increased from $1.1 million to $1.2 million (+9.6%); dollar share decreased from 18.2% to 17.3%.
All other-flavored e-cigarette sales increased from $1.6 million to $2.0 million (+29.8%); dollar share increased from 26.6% to 29.9%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Connecticut, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from $6.0 thousand to $35.0 thousand; dollar share increased from 0.0% to 0.5%.

Connecticut Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 42.8 million to 132.1 million milligrams (+208.5%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 9.7 million to 7.9 million milligrams (-18.8%); share of nicotine sold decreased from 22.7% to 6.0%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 33.1 million to 124.0 million milligrams (+274.7%); share of nicotine sold increased from 77.3% to 93.9%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 12.3 million to 14.7 million milligrams (+19.4%); share of nicotine sold decreased from 28.8% to 11.1%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 4.8 million to 37.4 million milligrams (+675.4%); share of nicotine sold increased from 11.3% to 28.3%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 15.9 million to 70.8 million milligrams (+344.3%); share of nicotine sold increased from 37.2% to 53.6%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Connecticut, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes increased from 172.1 thousand to 1.1 million milligrams (+546.5%); share of nicotine sold increased from 0.2% to 0.8%.

Connecticut E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 38.6% to 63.5%; unit sales increased from 115.3 thousand to 192.3 thousand (+66.8%).
Unit share of prefilled cartridges decreased from 61.4% to 36.5%; unit sales decreased from 183.6 thousand to 110.4 thousand (-39.9%).

Connecticut E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Illinois E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 693.8 thousand to 608.7 thousand (-12.3%).
Tobacco-flavored e-cigarette sales decreased from 197.3 thousand to 126.1 thousand (-36.1%); unit share decreased from 28.4% to 20.7%.
Non-tobacco-flavored e-cigarette sales decreased from 496.5 thousand to 481.1 thousand (-3.1%); unit share increased from 71.6% to 79.0%.
Menthol-flavored e-cigarette sales decreased from 239.8 thousand to 170.3 thousand (-29.0%); unit share decreased from 34.6% to 28.0%.

Mint-flavored e-cigarette sales decreased from 51.1 thousand to 28.3 thousand (-44.5%); unit share decreased from 7.4% to 4.7%.
All other-flavored e-cigarette sales increased from 205.6 thousand to 282.3 thousand (+37.3%); unit share increased from 29.6% to 46.4%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Illinois, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

Illinois E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $12.8 million to $17.8 million (+38.7%).
Tobacco-flavored e-cigarette sales increased from $3.6 million to $3.8 million (+5.5%); dollar share decreased from 28.2% to 21.4%.
Non-tobacco-flavored e-cigarette sales increased from $9.2 million to $13.9 million (+51.1%); dollar share increased from 71.8% to 78.3%.
Menthol-flavored e-cigarette sales increased from $4.8 million to $6.2 million (+29.9%); dollar share decreased from 37.2% to 34.9%.

Mint-flavored e-cigarette sales decreased from $1.2 million to $712.6 thousand (-40.4%); dollar share decreased from 9.3% to 4.0%.
All other-flavored e-cigarette sales increased from $3.3 million to $7.0 million (+115.7%); dollar share increased from 25.3% to 39.4%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Illinois, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

Illinois Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 99.4 million to 278.4 million milligrams (+180.1%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 25.9 million to 23.5 million milligrams (-9.2%); share of nicotine sold decreased from 26.0% to 8.4%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 73.5 million to 254.0 million milligrams (+245.6%); share of nicotine sold increased from 74.0% to 91.2%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 33.8 million to 44.6 million milligrams (+32.1%); share of nicotine sold decreased from 34.0% to 16.0%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 6.9 million to 16.8 million milligrams (+143.3%); share of nicotine sold decreased from 7.0% to 6.0%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 32.8 million to 192.4 million milligrams (+486.4%); share of nicotine sold increased from 33.0% to 69.1%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Illinois, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes was approximately zero.

Illinois E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 34.9% to 59.2%; unit sales increased from 241.8 thousand to 360.1 thousand (+48.9%).
Unit share of prefilled cartridges decreased from 65.0% to 40.0%; unit sales decreased from 451.1 thousand to 243.2 thousand (-46.1%).

Illinois E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Maine E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 79.3 thousand to 91.4 thousand (+15.4%).
Tobacco-flavored e-cigarette sales increased from 21.7 thousand to 23.7 thousand (+9.1%); unit share decreased from 27.4% to 25.9%.
Non-tobacco-flavored e-cigarette sales increased from 57.5 thousand to 67.7 thousand (+17.6%); unit share increased from 72.6% to 74.0%.
Menthol-flavored e-cigarette sales increased from 33.8 thousand to 51.5 thousand (+52.2%); unit share increased from 42.7% to 56.3%.

Mint-flavored e-cigarette sales decreased from 5.2 thousand to 2.6 thousand (-50.9%); unit share decreased from 6.6% to 2.8%.
All other-flavored e-cigarette sales decreased from 18.5 thousand to 13.6 thousand (-26.7%); unit share decreased from 23.4% to 14.8%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Maine, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

Maine E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $2.2 million to $3.4 million (+52.3%).
Tobacco-flavored e-cigarette sales increased from $641.2 thousand to $832.7 thousand (+29.9%); dollar share decreased from 29.0% to 24.7%.
Non-tobacco-flavored e-cigarette sales increased from $1.6 million to $2.5 million (+61.1%); dollar share increased from 71.0% to 75.1%.
Menthol-flavored e-cigarette sales increased from $970.3 thousand to $2.2 million (+124.7%); dollar share increased from 43.8% to 64.7%.

Mint-flavored e-cigarette sales decreased from $123.1 thousand to $47.8 thousand (-61.1%); dollar share decreased from 5.6% to 1.4%.
All other-flavored e-cigarette sales decreased from $478.8 thousand to $302.4 thousand (-36.8%); dollar share decreased from 21.6% to 9.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Maine, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

Maine Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 17.7 million to 27.6 million milligrams (+55.3%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes increased from 4.5 million to 5.6 million milligrams (+23.2%); share of nicotine sold decreased from 25.5% to 20.2%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 13.2 million to 21.9 million milligrams (+66.1%); share of nicotine sold increased from 74.5% to 79.6%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 6.2 million to 16.3 million milligrams (+160.5%); share of nicotine sold increased from 35.2% to 59.1%.

The total amount of nicotine sold in mint-flavored e-cigarettes decreased from 1.0 million to 740.5 thousand milligrams (-28.2%); share of nicotine sold decreased from 5.8% to 2.7%.
The total amount of nicotine sold in all other-flavored e-cigarettes decreased from 5.9 million to 4.9 million milligrams (-17.3%); share of nicotine sold decreased from 33.4% to 17.8%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Maine, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes was approximately zero.

Maine E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 3.2% to 27.9%; unit sales increased from 2.5 thousand to 25.5 thousand (+918.8%).
Unit share of prefilled cartridges decreased from 96.8% to 72.1%; unit sales decreased from 76.7 thousand to 65.9 thousand (-14.1%).

Maine E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Maryland E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective | 2/4/2020: State comptroller announces “enforcement prioritization” against flavored, cartridge-based and disposable e-cigarettes (except for tobacco or menthol)

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 231.6 thousand to 264.5 thousand (+14.2%).
Tobacco-flavored e-cigarette sales decreased from 60.5 thousand to 33.7 thousand (-44.3%); unit share decreased from 26.1% to 12.7%.
Non-tobacco-flavored e-cigarette sales increased from 171.0 thousand to 230.4 thousand (+34.7%); unit share increased from 73.9% to 87.1%.
Menthol-flavored e-cigarette sales increased from 99.9 thousand to 108.9 thousand (+9.0%); unit share decreased from 43.1% to 41.2%.

Mint-flavored e-cigarette sales decreased from 32.7 thousand to 12.7 thousand (-61.3%); unit share decreased from 14.1% to 4.8%.
All other-flavored e-cigarette sales increased from 38.4 thousand to 108.6 thousand (+182.9%); unit share increased from 16.6% to 41.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Maryland, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from 0.0 to 297; unit share increased from 0.0% to 0.1%.

Maryland E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective | 2/4/2020: State comptroller announces “enforcement prioritization” against flavored, cartridge-based and disposable e-cigarettes (except for tobacco or menthol)

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $5.4 million to $6.9 million (+26.7%).
Tobacco-flavored e-cigarette sales decreased from $1.4 million to $819.3 thousand (-42.4%); dollar share decreased from 26.2% to 11.9%.
Non-tobacco-flavored e-cigarette sales increased from $4.0 million to $6.0 million (+51.0%); dollar share increased from 73.8% to 87.9%.
Menthol-flavored e-cigarette sales increased from $2.3 million to $3.3 million (+41.9%); dollar share increased from 42.4% to 47.4%.

Mint-flavored e-cigarette sales decreased from $830.7 thousand to $284.2 thousand (-65.8%); dollar share decreased from 15.3% to 4.1%.
All other-flavored e-cigarette sales increased from $871.4 thousand to $2.5 million (+185.4%); dollar share increased from 16.1% to 36.2%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Maryland, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from $0.0 to $7.4 thousand; dollar share increased from 0.0% to 0.1%.

Maryland Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective | 2/4/2020: State comptroller announces “enforcement prioritization” against flavored, cartridge-based and disposable e-cigarettes (except for tobacco or menthol)

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 44.0 million to 132.2 million milligrams (+200.7%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 11.8 million to 8.6 million milligrams (-27.3%); share of nicotine sold decreased from 26.8% to 6.5%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 32.2 million to 123.5 million milligrams (+283.7%); share of nicotine sold increased from 73.2% to 93.4%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 17.5 million to 32.5 million milligrams (+86.2%); share of nicotine sold decreased from 39.7% to 24.6%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 5.0 million to 9.7 million milligrams (+94.2%); share of nicotine sold decreased from 11.4% to 7.3%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 9.7 million to 81.1 million milligrams (+732.3%); share of nicotine sold increased from 22.2% to 61.3%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Maryland, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes increased from 0.0 to 237.2 thousand milligrams; share of nicotine sold increased from 0.0% to 0.2%.

Maryland E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective | 2/4/2020: State comptroller announces “enforcement prioritization” against flavored, cartridge-based and disposable e-cigarettes (except for tobacco or menthol)

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 9.1% to 51.9%; unit sales increased from 21.1 thousand to 137.3 thousand (+551.4%).
Unit share of prefilled cartridges decreased from 90.9% to 48.1%; unit sales decreased from 210.5 thousand to 127.1 thousand (-39.6%).

Maryland E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Massachusetts E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. October 2019: 9/24/2019: Emergency ban: Prohibits sale of all e-cigarettes
3. December 2019: 11/27/2019: Permanent restriction on sale of flavored e-cigarettes takes effect. E-cigarettes with nicotine content >35 mg/ml restricted to specialty tobacco stores and smoking bars.
4. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
5. June 2020: 6/1/2020: Prohibits sale of all other flavored tobacco products except in smoking bars. E-cigarettes taxed at rate of 75% of wholesale price.

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following Massachusetts’s Flavored E-Cigarette Restriction

From 9/15/2019 to 9/7/2025, unless otherwise specified

Following Massachusetts’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 548.6 thousand to 72.5 thousand (-86.8%).
Tobacco-flavored e-cigarette sales decreased from 135.8 thousand to 43.5 thousand (-67.9%); unit share increased from 24.8% to 60.1%.
Non-tobacco-flavored e-cigarette sales decreased from 412.8 thousand to 24.0 thousand (-94.2%); unit share decreased from 75.2% to 33.1%.
Menthol-flavored e-cigarette sales decreased from 55.5 thousand to 531 (-99.0%); unit share decreased from 10.1% to 0.7%.

Mint-flavored e-cigarette sales decreased from 324.9 thousand to 8 (-100.0%); unit share decreased from 59.2% to 0.0%.
All other-flavored e-cigarette sales decreased from 32.4 thousand to 135 (-99.6%); unit share decreased from 5.9% to 0.2%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Massachusetts, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from 7.6 thousand to 23.3 thousand (+208.9%); unit share increased from 7.4% to 32.2%.

Massachusetts E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. October 2019: 9/24/2019: Emergency ban: Prohibits sale of all e-cigarettes
3. December 2019: 11/27/2019: Permanent restriction on sale of flavored e-cigarettes takes effect. E-cigarettes with nicotine content >35 mg/ml restricted to specialty tobacco stores and smoking bars.
4. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
5. June 2020: 6/1/2020: Prohibits sale of all other flavored tobacco products except in smoking bars. E-cigarettes taxed at rate of 75% of wholesale price.

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following Massachusetts’s Flavored E-Cigarette Restriction

From 9/15/2019 to 9/7/2025, unless otherwise specified

Following Massachusetts’s flavored e-cigarette restrictions, monthly e-cigarette total dollar sales decreased from $11.2 million to $2.5 million (-77.6%).
Tobacco-flavored e-cigarette sales decreased from $2.7 million to $1.8 million (-34.1%); dollar share increased from 24.5% to 71.9%.
Non-tobacco-flavored e-cigarette sales decreased from $8.5 million to $589.6 thousand (-93.0%); dollar share decreased from 75.5% to 23.5%.
Menthol-flavored e-cigarette sales decreased from $1.1 million to $18.4 thousand (-98.3%); dollar share decreased from 9.9% to 0.7%.

Mint-flavored e-cigarette sales decreased from $6.7 million to $233 (-100.0%); dollar share decreased from 60.2% to 0.0%.
All other-flavored e-cigarette sales decreased from $607.2 thousand to $3.1 thousand (-99.5%); dollar share decreased from 5.4% to 0.1%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Massachusetts, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from $167.2 thousand to $567.9 thousand (+239.6%); dollar share increased from 5.0% to 22.7%.

Massachusetts Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. October 2019: 9/24/2019: Emergency ban: Prohibits sale of all e-cigarettes
3. December 2019: 11/27/2019: Permanent restriction on sale of flavored e-cigarettes takes effect. E-cigarettes with nicotine content >35 mg/ml restricted to specialty tobacco stores and smoking bars.
4. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
5. June 2020: 6/1/2020: Prohibits sale of all other flavored tobacco products except in smoking bars. E-cigarettes taxed at rate of 75% of wholesale price.

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following Massachusetts’s Flavored E-Cigarette Restriction

From 9/15/2019 to 9/7/2025, unless otherwise specified

Following Massachusetts’s flavored e-cigarette restrictions, the total amount of e-cigarette nicotine sold per month decreased from 91.5 million to 14.4 million milligrams (-84.3%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 24.1 million to 6.2 million milligrams (-74.2%); share of nicotine sold increased from 26.4% to 43.4%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes decreased from 67.4 million to 6.9 million milligrams (-89.8%); share of nicotine sold decreased from 73.6% to 48.1%.
The total amount of nicotine sold in menthol-flavored e-cigarettes decreased from 8.9 million to 139.1 thousand milligrams (-98.4%); share of nicotine sold decreased from 9.8% to 1.0%.

The total amount of nicotine sold in mint-flavored e-cigarettes decreased from 51.8 million to 10.9 thousand milligrams (-100.0%); share of nicotine sold decreased from 56.6% to 0.0%.
The total amount of nicotine sold in all other-flavored e-cigarettes decreased from 6.7 million to 75.0 thousand milligrams (-98.9%); share of nicotine sold decreased from 7.3% to 0.5%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Massachusetts, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes increased from 3.1 million to 6.7 million milligrams (+114.3%); share of nicotine sold increased from 17.9% to 46.5%.

Massachusetts E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. October 2019: 9/24/2019: Emergency ban: Prohibits sale of all e-cigarettes
3. December 2019: 11/27/2019: Permanent restriction on sale of flavored e-cigarettes takes effect. E-cigarettes with nicotine content >35 mg/ml restricted to specialty tobacco stores and smoking bars.
4. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
5. June 2020: 6/1/2020: Prohibits sale of all other flavored tobacco products except in smoking bars. E-cigarettes taxed at rate of 75% of wholesale price.

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following Massachusetts’s Flavored E-Cigarette Restriction

From 9/15/2019 to 9/7/2025

Unit share of disposable devices increased from 7.4% to 42.7%; unit sales decreased from 40.6 thousand to 30.9 thousand (-23.9%).
Unit share of prefilled cartridges decreased from 92.6% to 57.3%; unit sales decreased from 508.0 thousand to 41.6 thousand (-91.8%).

Massachusetts E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Michigan E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 319.4 thousand to 1.1 million (+230.1%).
Tobacco-flavored e-cigarette sales decreased from 135.5 thousand to 101.1 thousand (-25.4%); unit share decreased from 42.4% to 9.6%.
Non-tobacco-flavored e-cigarette sales increased from 183.8 thousand to 951.8 thousand (+417.9%); unit share increased from 57.5% to 90.3%.
Menthol-flavored e-cigarette sales increased from 94.6 thousand to 115.5 thousand (+22.1%); unit share decreased from 29.6% to 11.0%.

Mint-flavored e-cigarette sales increased from 31.1 thousand to 141.7 thousand (+355.6%); unit share increased from 9.7% to 13.4%.
All other-flavored e-cigarette sales increased from 57.0 thousand to 694.2 thousand (+1.1K%); unit share increased from 17.9% to 65.8%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Michigan, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

Michigan E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $6.5 million to $20.8 million (+219.9%).
Tobacco-flavored e-cigarette sales decreased from $3.0 million to $2.5 million (-16.6%); dollar share decreased from 45.8% to 11.9%.
Non-tobacco-flavored e-cigarette sales increased from $3.5 million to $18.3 million (+418.5%); dollar share increased from 54.2% to 87.9%.
Menthol-flavored e-cigarette sales increased from $2.1 million to $2.5 million (+17.9%); dollar share decreased from 33.0% to 12.2%.

Mint-flavored e-cigarette sales increased from $582.5 thousand to $2.6 million (+352.4%); dollar share increased from 9.0% to 12.7%.
All other-flavored e-cigarette sales increased from $788.4 thousand to $13.1 million (+1.6K%); dollar share increased from 12.1% to 63.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Michigan, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

Michigan Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 53.0 million to 386.5 million milligrams (+629.0%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 25.5 million to 22.6 million milligrams (-11.4%); share of nicotine sold decreased from 48.2% to 5.9%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 27.5 million to 363.6 million milligrams (+1.2K%); share of nicotine sold increased from 51.8% to 94.1%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 17.3 million to 25.2 million milligrams (+45.6%); share of nicotine sold decreased from 32.6% to 6.5%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 3.6 million to 50.8 million milligrams (+1.3K%); share of nicotine sold increased from 6.7% to 13.1%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 6.5 million to 287.3 million milligrams (+4.3K%); share of nicotine sold increased from 12.3% to 74.3%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Michigan, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes was approximately zero.

Michigan E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 22.2% to 86.0%; unit sales increased from 71.1 thousand to 906.7 thousand (+1.2K%).
Unit share of prefilled cartridges decreased from 77.8% to 14.0%; unit sales decreased from 248.4 thousand to 147.9 thousand (-40.5%).

Michigan E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Minnesota E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 82.1 thousand to 120.8 thousand (+47.0%).
Tobacco-flavored e-cigarette sales decreased from 31.0 thousand to 20.8 thousand (-32.9%); unit share decreased from 37.7% to 17.2%.
Non-tobacco-flavored e-cigarette sales increased from 51.1 thousand to 100.0 thousand (+95.5%); unit share increased from 62.3% to 82.8%.
Menthol-flavored e-cigarette sales decreased from 34.3 thousand to 18.6 thousand (-45.7%); unit share decreased from 41.7% to 15.4%.

Mint-flavored e-cigarette sales increased from 4.0 thousand to 24.4 thousand (+503.4%); unit share increased from 4.9% to 20.2%.
All other-flavored e-cigarette sales increased from 12.8 thousand to 56.1 thousand (+337.4%); unit share increased from 15.6% to 46.5%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Minnesota, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from 0.0 to 867; unit share increased from 0.0% to 0.7%.

Minnesota E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $2.4 million to $3.0 million (+22.7%).
Tobacco-flavored e-cigarette sales decreased from $908.1 thousand to $690.3 thousand (-24.0%); dollar share decreased from 37.1% to 23.0%.
Non-tobacco-flavored e-cigarette sales increased from $1.5 million to $2.3 million (+50.2%); dollar share increased from 62.9% to 76.9%.
Menthol-flavored e-cigarette sales decreased from $1.1 million to $751.6 thousand (-29.3%); dollar share decreased from 43.5% to 25.1%.

Mint-flavored e-cigarette sales increased from $147.8 thousand to $465.6 thousand (+215.1%); dollar share increased from 6.0% to 15.5%.
All other-flavored e-cigarette sales increased from $326.4 thousand to $1.1 million (+228.7%); dollar share increased from 13.4% to 35.8%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Minnesota, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from $0.0 to $17.6 thousand; dollar share increased from 0.0% to 0.6%.

Minnesota Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 13.7 million to 42.2 million milligrams (+209.0%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 4.8 million to 3.8 million milligrams (-20.1%); share of nicotine sold decreased from 35.1% to 9.1%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 8.9 million to 38.4 million milligrams (+333.1%); share of nicotine sold increased from 64.9% to 90.9%.
The total amount of nicotine sold in menthol-flavored e-cigarettes decreased from 5.8 million to 4.3 million milligrams (-25.0%); share of nicotine sold decreased from 42.1% to 10.2%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 513.6 thousand to 9.8 million milligrams (+1.8K%); share of nicotine sold increased from 3.8% to 23.1%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 2.6 million to 24.0 million milligrams (+823.1%); share of nicotine sold increased from 19.0% to 56.8%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Minnesota, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes increased from 0.0 to 336.1 thousand milligrams; share of nicotine sold increased from 0.0% to 0.8%.

Minnesota E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 22.1% to 78.5%; unit sales increased from 18.2 thousand to 94.8 thousand (+421.9%).
Unit share of prefilled cartridges decreased from 77.9% to 21.5%; unit sales decreased from 64.0 thousand to 26.0 thousand (-59.4%).

Minnesota E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Nevada E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 97.8 thousand to 76.6 thousand (-21.7%).
Tobacco-flavored e-cigarette sales decreased from 29.6 thousand to 23.4 thousand (-20.8%); unit share increased from 30.2% to 30.6%.
Non-tobacco-flavored e-cigarette sales decreased from 68.3 thousand to 53.0 thousand (-22.4%); unit share decreased from 69.8% to 69.2%.
Menthol-flavored e-cigarette sales decreased from 32.5 thousand to 27.5 thousand (-15.3%); unit share increased from 33.2% to 35.9%.

Mint-flavored e-cigarette sales decreased from 9.6 thousand to 2.5 thousand (-74.2%); unit share decreased from 9.8% to 3.2%.
All other-flavored e-cigarette sales decreased from 26.0 thousand to 22.8 thousand (-12.3%); unit share increased from 26.6% to 29.8%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Nevada, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from 80 to 270; unit share increased from 0.0% to 0.4%.

Nevada E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales decreased from $2.24 million to $2.17 million (-3.2%).
Tobacco-flavored e-cigarette sales decreased from $760.6 thousand to $681.3 thousand (-10.4%); dollar share decreased from 33.9% to 31.4%.
Non-tobacco-flavored e-cigarette sales increased from $1.482 million to $1.483 million (+0.0%); dollar share increased from 66.1% to 68.3%.
Menthol-flavored e-cigarette sales increased from $806.2 thousand to $912.9 thousand (+13.2%); dollar share increased from 36.0% to 42.0%.

Mint-flavored e-cigarette sales decreased from $209.9 thousand to $63.4 thousand (-69.8%); dollar share decreased from 9.4% to 2.9%.
All other-flavored e-cigarette sales increased from $463.6 thousand to $502.9 thousand (+8.5%); dollar share increased from 20.7% to 23.2%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Nevada, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from $1.9 thousand to $3.9 thousand; dollar share increased from 0.0% to 0.2%.

Nevada Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 16.7 million to 33.6 million milligrams (+101.2%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 5.8 million to 5.1 million milligrams (-12.3%); share of nicotine sold decreased from 35.0% to 15.3%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 10.8 million to 28.4 million milligrams (+161.8%); share of nicotine sold increased from 65.0% to 84.5%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 5.9 million to 7.5 million milligrams (+27.4%); share of nicotine sold decreased from 35.3% to 22.4%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 1.3 million to 1.9 million milligrams (+47.3%); share of nicotine sold decreased from 7.7% to 5.7%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 3.6 million to 18.8 million milligrams (+416.1%); share of nicotine sold increased from 21.8% to 56.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Nevada, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes increased from 30.5 thousand to 160.2 thousand milligrams (+424.6%); share of nicotine sold increased from 0.1% to 0.5%.

Nevada E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 23.3% to 45.3%; unit sales increased from 22.8 thousand to 34.7 thousand (+51.9%).
Unit share of prefilled cartridges decreased from 76.6% to 54.7%; unit sales decreased from 74.9 thousand to 41.9 thousand (-44.1%).

Nevada E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

New Hampshire E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales decreased from 171.6 thousand to 113.1 thousand (-34.1%).
Tobacco-flavored e-cigarette sales decreased from 48.2 thousand to 37.7 thousand (-21.8%); unit share increased from 28.1% to 33.4%.
Non-tobacco-flavored e-cigarette sales decreased from 123.3 thousand to 75.3 thousand (-39.0%); unit share decreased from 71.9% to 66.6%.
Menthol-flavored e-cigarette sales decreased from 72.3 thousand to 55.7 thousand (-22.9%); unit share increased from 42.1% to 49.3%.

Mint-flavored e-cigarette sales decreased from 21.0 thousand to 2.3 thousand (-89.3%); unit share decreased from 12.3% to 2.0%.
All other-flavored e-cigarette sales decreased from 30.0 thousand to 17.3 thousand (-42.3%); unit share decreased from 17.5% to 15.3%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In New Hampshire, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

New Hampshire E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales decreased from $3.4 million to $2.9 million (-16.3%).
Tobacco-flavored e-cigarette sales decreased from $1.0 million to $954.7 thousand (-7.5%); dollar share increased from 30.1% to 33.3%.
Non-tobacco-flavored e-cigarette sales decreased from $2.4 million to $1.9 million (-20.3%); dollar share decreased from 69.9% to 66.6%.
Menthol-flavored e-cigarette sales increased from $1.51 million to $1.52 million (+0.3%); dollar share increased from 44.1% to 52.9%.

Mint-flavored e-cigarette sales decreased from $433.8 thousand to $41.6 thousand (-90.4%); dollar share decreased from 12.7% to 1.5%.
All other-flavored e-cigarette sales decreased from $447.2 thousand to $348.7 thousand (-22.0%); dollar share decreased from 13.1% to 12.2%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In New Hampshire, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

New Hampshire Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 28.2 million to 29.5 million milligrams (+4.9%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 8.4 million to 7.4 million milligrams (-11.7%); share of nicotine sold decreased from 29.7% to 25.0%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 19.8 million to 22.1 million milligrams (+11.7%); share of nicotine sold increased from 70.3% to 74.9%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 11.8 million to 12.4 million milligrams (+4.9%); share of nicotine sold decreased from 42.0% to 41.9%.

The total amount of nicotine sold in mint-flavored e-cigarettes decreased from 3.2 million to 1.0 million milligrams (-67.5%); share of nicotine sold decreased from 11.3% to 3.5%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 4.8 million to 8.7 million milligrams (+81.0%); share of nicotine sold increased from 17.0% to 29.4%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In New Hampshire, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes was approximately zero.

New Hampshire E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

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3/3

3/31

4/28

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6/23

7/21

8/18

9/15

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12/8

1/5

2019*

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3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

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11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 13.6% to 25.1%; unit sales increased from 23.4 thousand to 28.4 thousand (+21.3%).
Unit share of prefilled cartridges decreased from 86.4% to 74.9%; unit sales decreased from 148.1 thousand to 84.7 thousand (-42.8%).

New Hampshire E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

New York E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. June 2020: 5/18/2020: Prohibits sale of all flavored e-cigarettes, except for those which have received a marketing order from FDA

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following New York’s Flavored E-Cigarette Restriction

From 5/24/2020 to 9/7/2025, unless otherwise specified

Following New York’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 1.7 million to 591.4 thousand (-64.4%).
Tobacco-flavored e-cigarette sales decreased from 583.6 thousand to 371.1 thousand (-36.4%); unit share increased from 35.1% to 62.8%.
Non-tobacco-flavored e-cigarette sales decreased from 1.1 million to 216.7 thousand (-79.9%); unit share decreased from 64.9% to 36.6%.
Menthol-flavored e-cigarette sales decreased from 575.4 thousand to 101.4 thousand (-82.4%); unit share decreased from 34.6% to 17.2%.

Mint-flavored e-cigarette sales decreased from 91.7 thousand to 18.7 thousand (-79.6%); unit share decreased from 5.5% to 3.2%.
All other-flavored e-cigarette sales decreased from 410.0 thousand to 85.3 thousand (-79.2%); unit share decreased from 24.7% to 14.4%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In New York, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from 10.9 thousand to 11.3 thousand (+3.6%); unit share increased from 1.6% to 1.9%.

New York E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. June 2020: 5/18/2020: Prohibits sale of all flavored e-cigarettes, except for those which have received a marketing order from FDA

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following New York’s Flavored E-Cigarette Restriction

From 5/24/2020 to 9/7/2025, unless otherwise specified

Following New York’s flavored e-cigarette restrictions, monthly e-cigarette total dollar sales decreased from $31.4 million to $13.6 million (-56.8%).
Tobacco-flavored e-cigarette sales decreased from $12.6 million to $9.5 million (-24.2%); dollar share increased from 40.1% to 70.3%.
Non-tobacco-flavored e-cigarette sales decreased from $18.8 million to $3.9 million (-79.2%); dollar share decreased from 59.9% to 28.8%.
Menthol-flavored e-cigarette sales decreased from $13.1 million to $1.9 million (-85.5%); dollar share decreased from 41.7% to 14.0%.

Mint-flavored e-cigarette sales decreased from $1.1 million to $312.5 thousand (-71.7%); dollar share decreased from 3.5% to 2.3%.
All other-flavored e-cigarette sales decreased from $4.6 million to $1.5 million (-67.5%); dollar share decreased from 14.7% to 11.1%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In New York, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from $162.0 thousand to $195.5 thousand (+20.6%); dollar share increased from 1.0% to 1.4%.

New York Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. June 2020: 5/18/2020: Prohibits sale of all flavored e-cigarettes, except for those which have received a marketing order from FDA

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following New York’s Flavored E-Cigarette Restriction

From 5/24/2020 to 9/7/2025, unless otherwise specified

Following New York’s flavored e-cigarette restrictions, the total amount of e-cigarette nicotine sold per month decreased from 233.0 million to 149.5 million milligrams (-35.8%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 100.8 million to 72.2 million milligrams (-28.3%); share of nicotine sold increased from 43.3% to 48.3%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes decreased from 132.2 million to 74.8 million milligrams (-43.4%); share of nicotine sold decreased from 56.7% to 50.0%.
The total amount of nicotine sold in menthol-flavored e-cigarettes decreased from 96.3 million to 13.8 million milligrams (-85.7%); share of nicotine sold decreased from 41.4% to 9.2%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 6.4 million to 8.2 million milligrams (+28.2%); share of nicotine sold increased from 2.7% to 5.5%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 29.4 million to 47.5 million milligrams (+61.7%); share of nicotine sold increased from 12.6% to 31.8%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In New York, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes increased from 2.8 million to 5.3 million milligrams (+94.4%); share of nicotine sold increased from 1.8% to 3.6%.

New York E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. June 2020: 5/18/2020: Prohibits sale of all flavored e-cigarettes, except for those which have received a marketing order from FDA

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3/3

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2019*

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3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

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2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

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2022

1/29

2/26

3/26

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5/21

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11/5

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2023

1/28

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5/19

6/16

7/14

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12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following New York’s Flavored E-Cigarette Restriction

From 5/24/2020 to 9/7/2025

Unit share of disposable devices increased from 32.7% to 34.3%; unit sales decreased from 542.9 thousand to 202.6 thousand (-62.7%).
Unit share of prefilled cartridges decreased from 67.3% to 65.5%; unit sales decreased from 1.1 million to 387.3 thousand (-65.4%).

New York E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Oregon E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 186.6 thousand to 225.3 thousand (+20.8%).
Tobacco-flavored e-cigarette sales decreased from 56.6 thousand to 32.7 thousand (-42.1%); unit share decreased from 30.3% to 14.5%.
Non-tobacco-flavored e-cigarette sales increased from 130.0 thousand to 192.1 thousand (+47.8%); unit share increased from 69.7% to 85.3%.
Menthol-flavored e-cigarette sales decreased from 77.5 thousand to 65.0 thousand (-16.1%); unit share decreased from 41.5% to 28.8%.

Mint-flavored e-cigarette sales decreased from 34.3 thousand to 9.3 thousand (-72.9%); unit share decreased from 18.4% to 4.1%.
All other-flavored e-cigarette sales increased from 18.3 thousand to 117.7 thousand (+544.6%); unit share increased from 9.8% to 52.2%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Oregon, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales decreased from 797 to 185; unit share decreased from 0.3% to 0.0%.

Oregon E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $4.2 million to $7.7 million (+83.6%).
Tobacco-flavored e-cigarette sales decreased from $1.3 million to $1.2 million (-3.3%); dollar share decreased from 30.5% to 16.1%.
Non-tobacco-flavored e-cigarette sales increased from $2.9 million to $6.4 million (+121.2%); dollar share increased from 69.5% to 83.7%.
Menthol-flavored e-cigarette sales increased from $1.7 million to $2.8 million (+65.9%); dollar share decreased from 40.6% to 36.7%.

Mint-flavored e-cigarette sales decreased from $728.0 thousand to $255.5 thousand (-64.9%); dollar share decreased from 17.4% to 3.3%.
All other-flavored e-cigarette sales increased from $478.1 thousand to $3.3 million (+599.5%); dollar share increased from 11.5% to 43.6%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Oregon, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales decreased from $18.6 thousand to $4.6 thousand; dollar share decreased from 0.2% to 0.0%.

Oregon Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 35.6 million to 136.0 million milligrams (+281.4%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 11.0 million to 8.4 million milligrams (-24.0%); share of nicotine sold decreased from 30.8% to 6.1%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 24.7 million to 127.2 million milligrams (+416.0%); share of nicotine sold increased from 69.2% to 93.6%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 13.7 million to 20.2 million milligrams (+48.0%); share of nicotine sold decreased from 38.3% to 14.9%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 5.3 million to 7.9 million milligrams (+48.8%); share of nicotine sold decreased from 14.9% to 5.8%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 5.7 million to 98.9 million milligrams (+1.6K%); share of nicotine sold increased from 15.9% to 72.8%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Oregon, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes decreased from 518.6 thousand to 169.2 thousand milligrams (-67.4%); share of nicotine sold decreased from 0.5% to 0.1%.

Oregon E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 2.7% to 60.1%; unit sales increased from 5.0 thousand to 135.4 thousand (+2.6K%).
Unit share of prefilled cartridges decreased from 97.3% to 39.9%; unit sales decreased from 181.5 thousand to 89.9 thousand (-50.4%).

Oregon E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Rhode Island E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. October 2019: 10/4/2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days, extended 60 days thereafter
3. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
4. April 2020: 3/26/2020: Prohibits sale of all flavored e-cigarettes
5. January 2025: 1/1/2025: Menthol-flavored e-cigarettes exempted from flavor restriction.

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following Rhode Island’s Flavored E-Cigarette Restriction

From 9/15/2019 to 9/7/2025, unless otherwise specified

Following Rhode Island’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 97.3 thousand to 55.7 thousand (-42.8%).
Tobacco-flavored e-cigarette sales increased from 22.6 thousand to 32.5 thousand (+43.7%); unit share increased from 23.3% to 58.4%.
Non-tobacco-flavored e-cigarette sales decreased from 74.6 thousand to 23.1 thousand (-69.0%); unit share decreased from 76.7% to 41.5%.
Following Rhode Island’s flavored e-cigarette restrictions, menthol-flavored e-cigarette sales decreased from 12.1 thousand to 32 (-99.7%) by December 2024. Following Rhode Island’s menthol flavor exemption beginning January 2025, menthol-flavored e-cigarette sales increased to 22.6 thousand as of September 2025; unit share increased to 40.6%.

Mint-flavored e-cigarette sales decreased from 53.8 thousand to 0.0 (-100.0%); unit share decreased from 55.3% to 0.0%.
All other-flavored e-cigarette sales decreased from 8.7 thousand to 514 (-94.1%); unit share decreased from 9.0% to 0.9%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Rhode Island, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales decreased from 2.5 thousand to 0.0; unit share decreased from 3.6% to 0.0%.

Rhode Island E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. October 2019: 10/4/2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days, extended 60 days thereafter
3. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
4. April 2020: 3/26/2020: Prohibits sale of all flavored e-cigarettes
5. January 2025: 1/1/2025: Menthol-flavored e-cigarettes exempted from flavor restriction.

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following Rhode Island’s Flavored E-Cigarette Restriction

From 9/15/2019 to 9/7/2025, unless otherwise specified

Following Rhode Island’s flavored e-cigarette restrictions, monthly e-cigarette total dollar sales decreased from $2.0 million to $1.5 million (-28.2%).
Tobacco-flavored e-cigarette sales increased from $467.8 thousand to $904.1 thousand (+93.2%); dollar share increased from 22.9% to 61.7%.
Non-tobacco-flavored e-cigarette sales decreased from $1.6 million to $559.5 thousand (-64.4%); dollar share decreased from 77.1% to 38.2%.
Following Rhode Island’s flavored e-cigarette restrictions, menthol-flavored e-cigarette sales decreased from $238.9 thousand to $965 (-99.6%) by December 2024. Following Rhode Island’s menthol flavor exemption beginning January 2025, menthol-flavored e-cigarette sales increased to $549.9 thousand as of September 2025; dollar share increased to 37.5%.

Mint-flavored e-cigarette sales decreased from $1.1 million to $0.0 (-100.0%); dollar share decreased from 56.1% to 0.0%.
All other-flavored e-cigarette sales decreased from $189.0 thousand to $9.6 thousand (-94.9%); dollar share decreased from 9.3% to 0.7%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Rhode Island, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales decreased from $42.8 thousand to $0.0; dollar share decreased from 2.6% to 0.0%.

Rhode Island Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. October 2019: 10/4/2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days, extended 60 days thereafter
3. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
4. April 2020: 3/26/2020: Prohibits sale of all flavored e-cigarettes
5. January 2025: 1/1/2025: Menthol-flavored e-cigarettes exempted from flavor restriction.

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following Rhode Island’s Flavored E-Cigarette Restriction

From 9/15/2019 to 9/7/2025, unless otherwise specified

Following Rhode Island’s flavored e-cigarette restrictions, the total amount of e-cigarette nicotine sold per month decreased from 16.1 million to 12.5 million milligrams (-22.3%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes increased from 4.0 million to 6.1 million milligrams (+50.8%); share of nicotine sold increased from 25.0% to 48.6%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes decreased from 12.0 million to 6.4 million milligrams (-46.8%); share of nicotine sold decreased from 75.0% to 51.3%.
Following Rhode Island’s flavored e-cigarette restrictions, the total amount of nicotine sold in menthol-flavored e-cigarettes decreased from 1.9 million to 14.1 thousand milligrams (-99.3%) by December 2024. Following Rhode Island’s menthol flavor exemption beginning January 2025, the total amount of nicotine sold in menthol-flavored e-cigarettes increased to 6.1 million milligrams as of September 2025; share of nicotine sold 48.7%.

The total amount of nicotine sold in mint-flavored e-cigarettes decreased from 8.4 million to 0.0 milligrams (-100.0%); share of nicotine sold decreased from 52.3% to 0.0%.
The total amount of nicotine sold in all other-flavored e-cigarettes decreased from 1.7 million to 334.1 thousand milligrams (-80.9%); share of nicotine sold decreased from 10.9% to 2.7%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Rhode Island, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes decreased from 489.1 thousand to 0.0 milligrams; share of nicotine sold decreased from 3.9% to 0.0%.

Rhode Island E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. October 2019: 10/4/2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days, extended 60 days thereafter
3. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
4. April 2020: 3/26/2020: Prohibits sale of all flavored e-cigarettes
5. January 2025: 1/1/2025: Menthol-flavored e-cigarettes exempted from flavor restriction.

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following Rhode Island’s Flavored E-Cigarette Restriction

From 9/15/2019 to 9/7/2025

Unit share of disposable devices increased from 11.0% to 20.1%; unit sales increased from 10.7 thousand to 11.2 thousand (+4.5%).
Unit share of prefilled cartridges decreased from 89.0% to 79.9%; unit sales decreased from 86.6 thousand to 44.5 thousand (-48.6%).

Rhode Island E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Utah E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. July 2020: 7/1/2020: Restricts sale of flavored-e-cigarettes (except for menthol and mint) to adult-only retail tobacco specialty businesses
4. July 2024: 7/1/2024: Flavor restriction expanded to prohibit mint-flavored e-cigarettes.
5. January 2025: 1/1/2025: Flavor restriction expanded to all retailers. Prohibits sale of e-cigarettes without a pending marketing application or a marketing authorization from FDA and prohibits e-cigarettes with a nicotine content that exceeds 4.0% nicotine by weight or 40 mg/mL.

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following Utah’s Flavored E-Cigarette Restriction

From 6/21/2020 to 9/7/2025, unless otherwise specified

Following Utah’s flavored e-cigarette restrictions, monthly e-cigarette total unit sales decreased from 144.4 thousand to 49.0 thousand (-66.1%).
Tobacco-flavored e-cigarette sales decreased from 47.1 thousand to 13.5 thousand (-71.3%); unit share decreased from 32.6% to 27.6%.
Non-tobacco-flavored e-cigarette sales decreased from 97.2 thousand to 35.4 thousand (-63.5%); unit share increased from 67.3% to 72.3%.
Menthol-flavored e-cigarette sales decreased from 67.8 thousand to 35.4 thousand (-47.8%); unit share increased from 47.0% to 72.3%.

Mint-flavored e-cigarette sales decreased from 2.5 thousand to 1 (-100.0%); unit share decreased from 1.7% to 0.0%.
All other-flavored e-cigarette sales decreased from 26.6 thousand to 4 (-100.0%); unit share decreased from 18.4% to 0.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Utah, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

Utah E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. July 2020: 7/1/2020: Restricts sale of flavored-e-cigarettes (except for menthol and mint) to adult-only retail tobacco specialty businesses
4. July 2024: 7/1/2024: Flavor restriction expanded to prohibit mint-flavored e-cigarettes.
5. January 2025: 1/1/2025: Flavor restriction expanded to all retailers. Prohibits sale of e-cigarettes without a pending marketing application or a marketing authorization from FDA and prohibits e-cigarettes with a nicotine content that exceeds 4.0% nicotine by weight or 40 mg/mL.

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following Utah’s Flavored E-Cigarette Restriction

From 6/21/2020 to 9/7/2025, unless otherwise specified

Following Utah’s flavored e-cigarette restrictions, monthly e-cigarette total dollar sales decreased from $3.1 million to $2.3 million (-25.5%).
Tobacco-flavored e-cigarette sales decreased from $1.1 million to $600.4 thousand (-46.3%); dollar share decreased from 36.2% to 26.1%.
Non-tobacco-flavored e-cigarette sales decreased from $2.0 million to $1.7 million (-13.7%); dollar share increased from 63.8% to 73.9%.
Menthol-flavored e-cigarette sales increased from $1.6 million to $1.7 million (+7.7%); dollar share increased from 51.1% to 73.8%.

Mint-flavored e-cigarette sales decreased from $36.0 thousand to $26 (-99.9%); dollar share decreased from 1.2% to 0.0%.
All other-flavored e-cigarette sales decreased from $353.3 thousand to $65 (-100.0%); dollar share decreased from 11.4% to 0.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Utah, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

Utah Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. July 2020: 7/1/2020: Restricts sale of flavored-e-cigarettes (except for menthol and mint) to adult-only retail tobacco specialty businesses
4. July 2024: 7/1/2024: Flavor restriction expanded to prohibit mint-flavored e-cigarettes.
5. January 2025: 1/1/2025: Flavor restriction expanded to all retailers. Prohibits sale of e-cigarettes without a pending marketing application or a marketing authorization from FDA and prohibits e-cigarettes with a nicotine content that exceeds 4.0% nicotine by weight or 40 mg/mL.

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following Utah’s Flavored E-Cigarette Restriction

From 6/21/2020 to 9/7/2025, unless otherwise specified

Following Utah’s flavored e-cigarette restrictions, the total amount of e-cigarette nicotine sold per month decreased from 26.1 million to 8.5 million milligrams (-67.5%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 9.4 million to 2.2 million milligrams (-76.5%); share of nicotine sold decreased from 36.0% to 26.1%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes decreased from 16.7 million to 6.3 million milligrams (-62.5%); share of nicotine sold increased from 64.0% to 73.9%.
The total amount of nicotine sold in menthol-flavored e-cigarettes decreased from 13.5 million to 6.3 million milligrams (-53.7%); share of nicotine sold increased from 51.8% to 73.9%.

The total amount of nicotine sold in mint-flavored e-cigarettes decreased from 281.0 thousand to 952 milligrams (-99.7%); share of nicotine sold decreased from 1.1% to 0.0%.
The total amount of nicotine sold in all other-flavored e-cigarettes decreased from 2.9 million to 2.1 thousand milligrams (-99.9%); share of nicotine sold decreased from 11.1% to 0.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Utah, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes was approximately zero.

Utah E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective
3. July 2020: 7/1/2020: Restricts sale of flavored-e-cigarettes (except for menthol and mint) to adult-only retail tobacco specialty businesses
4. July 2024: 7/1/2024: Flavor restriction expanded to prohibit mint-flavored e-cigarettes.
5. January 2025: 1/1/2025: Flavor restriction expanded to all retailers. Prohibits sale of e-cigarettes without a pending marketing application or a marketing authorization from FDA and prohibits e-cigarettes with a nicotine content that exceeds 4.0% nicotine by weight or 40 mg/mL.

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following Utah’s Flavored E-Cigarette Restriction

From 6/21/2020 to 9/7/2025

Unit share of disposable devices decreased from 21.8% to 0.5%; unit sales decreased from 31.4 thousand to 253 (-99.2%).
Unit share of prefilled cartridges increased from 78.2% to 99.5%; unit sales decreased from 113.0 thousand to 48.7 thousand (-56.9%).

Utah E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Vermont E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 49.0 thousand to 119.9 thousand (+144.7%).
Tobacco-flavored e-cigarette sales decreased from 14.5 thousand to 5.3 thousand (-63.8%); unit share decreased from 29.7% to 4.4%.
Non-tobacco-flavored e-cigarette sales increased from 34.4 thousand to 114.6 thousand (+232.7%); unit share increased from 70.3% to 95.6%.
Menthol-flavored e-cigarette sales decreased from 13.0 thousand to 5.2 thousand (-60.0%); unit share decreased from 26.5% to 4.3%.

Mint-flavored e-cigarette sales increased from 8.6 thousand to 35.7 thousand (+315.3%); unit share increased from 17.5% to 29.8%.
All other-flavored e-cigarette sales increased from 12.9 thousand to 73.2 thousand (+469.1%); unit share increased from 26.3% to 61.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Vermont, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from 0.0 to 550; unit share increased from 0.0% to 0.5%.

Vermont E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $1.4 million to $3.1 million (+118.0%).
Tobacco-flavored e-cigarette sales decreased from $425.1 thousand to $210.1 thousand (-50.6%); dollar share decreased from 29.8% to 6.7%.
Non-tobacco-flavored e-cigarette sales increased from $1.0 million to $2.9 million (+189.3%); dollar share increased from 70.2% to 93.2%.
Menthol-flavored e-cigarette sales decreased from $414.4 thousand to $246.1 thousand (-40.6%); dollar share decreased from 29.0% to 7.9%.

Mint-flavored e-cigarette sales increased from $347.5 thousand to $836.3 thousand (+140.7%); dollar share increased from 24.3% to 26.8%.
All other-flavored e-cigarette sales increased from $241.7 thousand to $1.8 million (+647.7%); dollar share increased from 16.9% to 58.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Vermont, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales increased from $0.0 to $13.6 thousand; dollar share increased from 0.0% to 0.4%.

Vermont Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 8.9 million to 68.2 million milligrams (+662.7%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 2.7 million to 1.5 million milligrams (-44.4%); share of nicotine sold decreased from 30.5% to 2.2%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 6.2 million to 66.6 million milligrams (+973.1%); share of nicotine sold increased from 69.5% to 97.8%.
The total amount of nicotine sold in menthol-flavored e-cigarettes decreased from 2.2 million to 1.3 million milligrams (-44.1%); share of nicotine sold decreased from 25.2% to 1.8%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 1.3 million to 17.4 million milligrams (+1.2K%); share of nicotine sold increased from 14.6% to 25.5%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 2.7 million to 47.7 million milligrams (+1.7K%); share of nicotine sold increased from 29.8% to 70.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Vermont, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes increased from 0.0 to 320.2 thousand milligrams; share of nicotine sold increased from 0.0% to 0.5%.

Vermont E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

2/3

3/3

3/31

4/28

5/26

6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

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3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

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2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

1/1

2022

1/29

2/26

3/26

4/23

5/21

6/18

7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 19.6% to 92.0%; unit sales increased from 9.6 thousand to 110.3 thousand (+1.1K%).
Unit share of prefilled cartridges decreased from 79.8% to 6.7%; unit sales decreased from 39.1 thousand to 8.0 thousand (-79.6%).

Vermont E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Washington E-Cigarette Unit Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. November 2019: 10/8/2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days
3. December 2019: 11/18/2019: Emergency ban: Prohibits sale of vaping products containing vitamin E acetate for 120 days
4. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Unit Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total unit sales increased from 162.6 thousand to 321.0 thousand (+97.4%).
Tobacco-flavored e-cigarette sales decreased from 152.0 thousand to 83.8 thousand (-44.9%); unit share decreased from 93.5% to 26.1%.
Non-tobacco-flavored e-cigarette sales increased from 10.6 thousand to 236.0 thousand (+2.1K%); unit share increased from 6.5% to 73.5%.
Menthol-flavored e-cigarette sales increased from 5.0 thousand to 97.1 thousand (+1.8K%); unit share increased from 3.1% to 30.2%.

Mint-flavored e-cigarette sales increased from 4.2 thousand to 18.8 thousand (+353.4%); unit share increased from 2.6% to 5.9%.
All other-flavored e-cigarette sales increased from 1.5 thousand to 120.0 thousand (+8.1K%); unit share increased from 0.9% to 37.4%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Washington, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.
Following Washington’s temporary flavored e-cigarette restriction, monthly e-cigarette total unit sales decreased by 22.2% from 10/13/2019 to 2/2/2020 (from 209.0 thousand to 162.6 thousand).

Washington E-Cigarette Dollar Sales by Flavor

Policy Events

1. September 2019: EVALI peak
2. November 2019: 10/8/2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days
3. December 2019: 11/18/2019: Emergency ban: Prohibits sale of vaping products containing vitamin E acetate for 120 days
4. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Dollar Sales in Millions *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024).

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Dollar Sales by Flavor Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, monthly e-cigarette total dollar sales increased from $3.7 million to $8.8 million (+138.2%).
Tobacco-flavored e-cigarette sales decreased from $3.4 million to $2.2 million (-36.9%); dollar share decreased from 93.0% to 24.7%.
Non-tobacco-flavored e-cigarette sales increased from $258.3 thousand to $6.6 million (+2.5K%); dollar share increased from 7.0% to 74.9%.
Menthol-flavored e-cigarette sales increased from $107.3 thousand to $2.8 million (+2.6K%); dollar share increased from 2.9% to 32.3%.

Mint-flavored e-cigarette sales increased from $96.1 thousand to $506.6 thousand (+427.1%); dollar share increased from 2.6% to 5.7%.
All other-flavored e-cigarette sales increased from $54.6 thousand to $3.2 million (+5.9K%); dollar share increased from 1.5% to 36.9%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Washington, between 12/4/2022 and 9/7/2025, clear/other cooling flavored e-cigarette sales were approximately zero.

Washington Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Policy Events

1. September 2019: EVALI peak
2. November 2019: 10/8/2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days
3. December 2019: 11/18/2019: Emergency ban: Prohibits sale of vaping products containing vitamin E acetate for 120 days
4. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

Total Nicotine Sold (Millions of Milligrams) *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Total nicotine sold (mg) was calculated for each product by multiplying the e-liquid volume (mL) by the nicotine concentration (mg/mL) and the unit sales, then summing the results across all e-cigarette products sold.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

Trends of Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025, unless otherwise specified

Following FDA’s flavor enforcement policy, the total amount of e-cigarette nicotine sold per month increased from 29.8 million to 141.8 million milligrams (+375.6%).
The total amount of nicotine sold in tobacco-flavored e-cigarettes decreased from 27.8 million to 16.2 million milligrams (-41.8%); share of nicotine sold decreased from 93.4% to 11.4%.
The total amount of nicotine sold in non-tobacco-flavored e-cigarettes increased from 2.0 million to 125.3 million milligrams (+6.2K%); share of nicotine sold increased from 6.6% to 88.4%.
The total amount of nicotine sold in menthol-flavored e-cigarettes increased from 861.5 thousand to 22.9 million milligrams (+2.6K%); share of nicotine sold increased from 2.9% to 16.1%.

The total amount of nicotine sold in mint-flavored e-cigarettes increased from 711.1 thousand to 15.9 million milligrams (+2.1K%); share of nicotine sold increased from 2.4% to 11.2%.
The total amount of nicotine sold in all other-flavored e-cigarettes increased from 402.2 thousand to 86.5 million milligrams (+21.4K%); share of nicotine sold increased from 1.3% to 61.0%.
Nationally, sales of novel clear and other-cooling flavored e-cigarettes increased starting around December 2022. In Washington, between 12/4/2022 and 9/7/2025, the total amount of nicotine sold in clear/other cooling flavored e-cigarettes was approximately zero.

Washington E-Cigarette Unit Share by Product Type

Policy Events

1. September 2019: EVALI peak
2. November 2019: 10/8/2019: Emergency ban: Prohibits sale of all flavored e-cigarettes for 120 days
3. December 2019: 11/18/2019: Emergency ban: Prohibits sale of vaping products containing vitamin E acetate for 120 days
4. March 2020: 2/2/2020: Federal flavor enforcement policy becomes effective

2/3

3/3

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4/28

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6/23

7/21

8/18

9/15

10/13

11/10

12/8

1/5

2019*

2/2

3/1

3/29

4/26

5/24

6/21

7/19

8/16

9/13

10/11

11/8

12/6

1/3

2020

1/31

2/28

3/28

4/25

5/23

6/20

7/18

8/15

9/12

10/10

11/7

12/5

1/2

2021

1/30

2/27

3/27

4/24

5/22

6/19

7/17

8/14

9/11

10/9

11/6

12/4

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2022

1/29

2/26

3/26

4/23

5/21

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7/16

8/13

9/10

10/8

11/5

12/3

12/31

2023

1/28

2/25

3/24

4/21

5/19

6/16

7/14

8/11

9/8

10/6

11/3

12/1

12/29

2024

1/26

2/23

3/23

4/20

5/18

6/15

7/13

8/10

9/7

2025

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

Trends of Unit Sales by Product Type Following FDA’s Flavor Enforcement Policy

From 2/2/2020 to 9/7/2025

Unit share of disposable devices increased from 5.4% to 47.3%; unit sales increased from 8.8 thousand to 151.8 thousand (+1.6K%).
Unit share of prefilled cartridges decreased from 94.6% to 52.7%; unit sales increased from 153.9 thousand to 169.3 thousand (+10.0%).

Washington E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Total Unit Sales in Thousands *

Disposable Devices

Total Unit Sales in Thousands *

* Sales data do not reflect sales from vape shops or online retailers; dates represent end of 4-week periods; e-cigarette accessories and devices sold without e-liquids were excluded (1.5% of total dollar sales in 2024). Unit sales were standardized to reflect the most common package size for each product type. A standardized unit was equal to five prefilled cartridges, one disposable device or one e-liquid bottle. Sales estimates from 2019 reflect preserved data from custom CDC Foundation analyses using archived Circana data that are no longer updated or included in Circana’s current sales projections.

† “All other flavors” category includes fruit, clove/spice, chocolate, alcoholic drink (e.g., wine, cognac or other cocktails), candy/desserts/other sweets, some other flavor; “clear/other cooling” category includes products with flavor names such as clear, clear ice or unflavored, which likely contain non-menthol synthetic cooling agents (e.g., Flum Pebble Clear, EB Design BC5000 Clear) and which observe an increase in sales following California’s flavored tobacco product sales restrictions beginning December 2022.

States Presented in the Data Brief

California E-Cigarette Unit Sales by Flavor

California E-Cigarette Dollar Sales by Flavor

California Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

California E-Cigarette Unit Share by Product Type

California E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Colorado E-Cigarette Unit Sales by Flavor

Colorado E-Cigarette Dollar Sales by Flavor

Colorado Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Colorado E-Cigarette Unit Share by Product Type

Colorado E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Connecticut E-Cigarette Unit Sales by Flavor

Connecticut E-Cigarette Dollar Sales by Flavor

Connecticut Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Connecticut E-Cigarette Unit Share by Product Type

Connecticut E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Illinois E-Cigarette Unit Sales by Flavor

Illinois E-Cigarette Dollar Sales by Flavor

Illinois Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Illinois E-Cigarette Unit Share by Product Type

Illinois E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Maine E-Cigarette Unit Sales by Flavor

Maine E-Cigarette Dollar Sales by Flavor

Maine Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Maine E-Cigarette Unit Share by Product Type

Maine E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Maryland E-Cigarette Unit Sales by Flavor

Maryland E-Cigarette Dollar Sales by Flavor

Maryland Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Maryland E-Cigarette Unit Share by Product Type

Maryland E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Massachusetts E-Cigarette Unit Sales by Flavor

Massachusetts E-Cigarette Dollar Sales by Flavor

Massachusetts Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Massachusetts E-Cigarette Unit Share by Product Type

Massachusetts E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Michigan E-Cigarette Unit Sales by Flavor

Michigan E-Cigarette Dollar Sales by Flavor

Michigan Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Michigan E-Cigarette Unit Share by Product Type

Michigan E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Minnesota E-Cigarette Unit Sales by Flavor

Minnesota E-Cigarette Dollar Sales by Flavor

Minnesota Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Minnesota E-Cigarette Unit Share by Product Type

Minnesota E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

Nevada E-Cigarette Unit Sales by Flavor

Nevada E-Cigarette Dollar Sales by Flavor

Nevada Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

Nevada E-Cigarette Unit Share by Product Type

Nevada E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

New Hampshire E-Cigarette Unit Sales by Flavor

New Hampshire E-Cigarette Dollar Sales by Flavor

New Hampshire Trends: Total Nicotine Sold (in Milligrams) by Flavor of E-Cigarette

New Hampshire E-Cigarette Unit Share by Product Type

New Hampshire E-Cigarette Unit Sales by Product Type and Flavor

Prefilled Cartridges

Disposable Devices

New York E-Cigarette Unit Sales by Flavor

New York E-Cigarette Dollar Sales by Flavor